There are hundreds of PPC updates every year across multiple platforms. Looking through all the updates that have come and gone and those that have been improved can be overwhelming. In this whitepaper, we’ll discuss some of the most impactful updates of 2015. In this Whitepaper we'll discuss: More speed and less memory drain with Bing Ads Editor version 10.9 Identify key … [Read more...] about [New Whitepaper!] The 2015 Most Impactful Updates in the PPC World
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How Programmatic Display Can Give Your Clients The Boost They Need
At this point in the ever-changing digital marketing world, most of us have either worked on programmatic display campaigns for our company and/or clients or have at least heard about how programmatic is a strong marketing channel. To understand the power of programmatic, you must first educate yourself on the various targeting options and “data sources” provided by the … [Read more...] about How Programmatic Display Can Give Your Clients The Boost They Need
The Pre-Holiday Planning Guide You Can’t Afford To Miss
Although you may still be recovering from your banner Back to School year, I regret to inform you that it’s not time to relax just yet. That’s right, it’s time to prep for your 2015 Holiday Season! Any seasoned ecommerce vet will tell you that if you’re not ready by September, you’re already getting left behind. Although we’re midway into September, I’m going to give you a … [Read more...] about The Pre-Holiday Planning Guide You Can’t Afford To Miss
Boost Your PPC Strategy By Focusing On Where Users Are Going
Last week, Marketing Land published an article with statistics around mobile browser usage. According to the article, people are spending more time than ever on their mobile phones. More than likely if you are anything like me you don't need a think-tank to tell you this fact. It turns out that the time spent using apps has grown to 90% while browser time has declined to 10%. … [Read more...] about Boost Your PPC Strategy By Focusing On Where Users Are Going
The Role Of Social Networks Moving Forward
Social networks play a large part in the advertising industry. It’s likely that the majority of you get plenty of advertisements shown to you once logging in to Facebook or Twitter. As the industry continues to grow, be prepared for even more advertising platforms. In 2015, advertisers will want to focus on non-Google opportunities. Facebook, Twitter, and LinkedIn are … [Read more...] about The Role Of Social Networks Moving Forward
25 Reasons to Use Bing Ads Now
Over here at Bing Ads our aim is to make paid search easy and ensure that it gives you a powerful return on the time and money you invest. So how can we do that for you? Above and beyond the fact that the Yahoo Bing Network is 29% of the search marketplace (that’s nearly one-third of all search queries in the US), here are 25 more great reasons to (re)sign up for Bing … [Read more...] about 25 Reasons to Use Bing Ads Now
[Webinar Recording] Six Things You Didn’t Know You Could Do With Social Advertising
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes - you are left with a variety of ways to reach your consumers. Maybe you're already doing some social advertising (good for you and your … [Read more...] about [Webinar Recording] Six Things You Didn’t Know You Could Do With Social Advertising
Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes - you are left with a variety of ways to reach your consumers. Maybe you're already doing some social advertising (good for you and your … [Read more...] about Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]
The Five Biggest Moments from Hero Conf 2013
After all the planning and anticipation, it's hard to believe that Hero Conf 2013 is actually over. But now that we've had some time to relax (and recover), we thought it would be a good idea to take a step back and reflect on all of the awesomeness. As it turns out, getting more than 200 of the world's best PPC minds in the same room together can have some pretty impressive … [Read more...] about The Five Biggest Moments from Hero Conf 2013
