We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from marketers across the globe every month. The dashboard gives you insights on where paid media dollars are being invested and what predictions look like for the next month. We just updated the dashboard with the newest data! Here are … [Read more...] about UPDATED! The Paid Media Pulse COVID-19 Dashboard
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May 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Hotel ads product updates Details: Google is piloting a commissions (per stay) program allowing Hotel ads partners to pay a commission only if a customer follows through with their stay, automatically adjusting bids to maximize booking value. In the next few weeks, expect the rollout … [Read more...] about May 2020 Updates to Paid Media Platforms
PPC Audiences: What Are They and How Does Google Determine Them?
If you’ve found your way to this blog post, you’re likely like me in the sense that you’re curious about Google’s audiences and how they’re created. The exact algorithm which Google uses to create audience lists is a heavily guarded secret, much like the recipe of Coca-Cola and Colonel Sander’s Original KFC recipe. Personally, I’m fascinated by the fact that Google can take … [Read more...] about PPC Audiences: What Are They and How Does Google Determine Them?
How Pandemics Reshape Advertising
Across the globe, nearly everyone in the world has been impacted by this developing pandemic. In three months, this virus has spread to nearly every country and impacted businesses in a huge way. Many people are working from home (WFH) and with restaurants and stores being closed, consumers have changed their behavior. Some businesses have been negatively impacted, but others … [Read more...] about How Pandemics Reshape Advertising
What Nonprofits Taught Me About Social Media Marketing (and how it applies to COVID-19)
It's no surprise that the coronavirus has caused either a spike or downfall for companies and marketers across the world. Times are scary for sure, not just from a global, economic and healthcare standpoint but as a marketer, it's hard to know when and what to share. The news is overwhelming and you might even question if it's okay to continue marketing when people and the … [Read more...] about What Nonprofits Taught Me About Social Media Marketing (and how it applies to COVID-19)
A Quick Look at Walmart Media and Spiceworks
Our general group chat is often teeming with questions like “who’s using Walmart Media?”, “DM me if you’ve been running on Spiceworks”, “does Safari have a UI?” This has been making me curious so I went nosing around for those sweet, sweet, deets. Below are some of my impressions and takeaways for these platforms: Safari We all know how I feel about Apple Search Ads, but … [Read more...] about A Quick Look at Walmart Media and Spiceworks
Social Tips: Facebook Bulk Edits and UTMs
While we dream of warmer & sunnier weather (well at least those of us where it is cold) hopefully these Social Tips can brighten your mood with some new knowledge. These tips are about a simple way to make bulk edits in Facebook and some easy ways to manage UTM parameters in the platform as well. Hopefully, you already know about these shortcuts, but if you don't they are … [Read more...] about Social Tips: Facebook Bulk Edits and UTMs
5 Essential Facebook Ads Audiences for 2020
Happy Q1 advertisers! The start of a new year and a new decade is truly a busy time where we all finalize 2020 budgets, assess the damage from 2019, and rethink our strategies across the board. We keep the winners rolling, sunset the losers, and get ready to pitch a flurry of new ideas to our clients. As someone who loves working within the ever-so-buggy Facebook, I’d like to … [Read more...] about 5 Essential Facebook Ads Audiences for 2020
Major Social Ad Platform Updates: 2019 Recap
The amount of new features and updates that have been rolled out in 2019 has been overwhelming. We can all agree on this, but can we agree on which updates are going to have the largest impact on the Paid Social advertising industry? Here is my roundup of the top updates from 2019 across the two major platforms: Facebook and LinkedIn. Facebook Transparency … [Read more...] about Major Social Ad Platform Updates: 2019 Recap
Are Facebook PPC Campaigns Worth It In 2020?
Are Facebook PPC campaigns worth it in 2020? Are they a good fit for targeting your audience? Fair question, taking into consideration all the Facebook drama happening lately. Since Facebook ad policy is so elusive and raises so many questions, is it still worth investing your money into a Facebook PPC campaign? Let’s turn to the statistics to find the definitive … [Read more...] about Are Facebook PPC Campaigns Worth It In 2020?
Facebook Holiday Checklist: 6 Tips For Success
The holiday season is in motion and the influx of advertisers on Facebook has begun. This influx makes ad space very competitive, so here are some tips to make it a successful season. Use campaign budget optimization to increase efficiency Use campaign budget optimization (CBO) to maximize delivery and decrease total cost per result across all ad sets. While CBO can't … [Read more...] about Facebook Holiday Checklist: 6 Tips For Success
2020 PPC Un-Resolutions: What Not to Do in the New Year
As the New Year approaches, everyone loves to talk about what they are going to do differently, things they want to try, and new habits they want to have. This is what I call; Resolution Vomit. What people don’t talk about as much are the things you shouldn’t be doing as the new year starts, so today I am going to cover some common PPC mistakes you will want to avoid making. … [Read more...] about 2020 PPC Un-Resolutions: What Not to Do in the New Year
