It’s a mobile world out there. You should already be using basic features for your mobile campaigns, like call extensions, but how do you figure out if the calls you are getting through your paid search campaigns are leading to actual sales? In this webinar, experts from Hanapin, Invoca, and RingPartner discuss different ways you can connect your calls back to sales and … [Read more...] about [New Webinar!] How to Connect Calls from Paid Search to Sales
Search Results for: landing pages
How To Evaluate AdWords Quality Score Factors In Bulk
AdWords Quality Score is an important component of your ad rank. Your overall score has always been simple to pull but checking the individual factors was painful. You could only access these factors through tool tips making it impractical to view at a scale. AdWords recently added the three major factors to the API reports, meaning you can access these ratings as you would … [Read more...] about How To Evaluate AdWords Quality Score Factors In Bulk
13 Reasons You Should Geo-Target PPC Campaigns
Multiple accounts that I manage daily use city or state specific geo-targeting at the campaign level. While we have the option to use geo-bid modifiers across the campaign, this type of segmentation takes optimization to the next stage. Inside every paid search account manager, there is a control freak. Targeting campaigns at the city level gives us that much control over our … [Read more...] about 13 Reasons You Should Geo-Target PPC Campaigns
Webinar Recording — Mobile PPC: Proven Strategies & Untapped opportunities
Last week, Hanapin's very own Jeff Allen and Wordstream's Larry Kim broke down Mobile PPC for us. We covered everything from how to optimize landing pages to bad examples of Mobile PPC. We also had quite an informative Q & A at the end! Check it out! … [Read more...] about Webinar Recording — Mobile PPC: Proven Strategies & Untapped opportunities
Google’s New, Easier Instant Previews and the PPC Effect
Today we have another post from one of our PPC Hero allies, Mark Reynolds of Blazen Web Marketing. Mark is an internet marketer and web designer based in the U.K. In this post he takes a look at Google's new Instant Previews, how it can impact the CTR of PPC ads, and offers tips on how to improve your landing pages. Google has announced the new version of its Instant Previews … [Read more...] about Google’s New, Easier Instant Previews and the PPC Effect
‘+1 Problems & Preparing for +1 Targeting
Over the past week, Google has made it very clear that they do not want businesses creating G+ profiles, because, as they have noted, their current structure isn’t meant for businesses. Fear not, businesses, for Google has something in the works and undoubtedly it will affect advertisers. What exactly Google has lined up, I’m not sure – your guess is as good as mine and I’d … [Read more...] about ‘+1 Problems & Preparing for +1 Targeting
AdWords Ad Extensions: An Overview
If you’re not leveraging Google’s expanded ad formats, you may be missing out on valuable traffic and conversions. Especially for local businesses, businesses with several different products or services with their own landing pages, and e-commerce businesses, these extensions can add significant relevance (and likely value) to the relationship between a searcher and your ads. … [Read more...] about AdWords Ad Extensions: An Overview
Our Greatest Hits for July 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Erin’s guide on landing page best practices drew in the most visitors for the month of July. Erin reminds us that the landing page is … [Read more...] about Our Greatest Hits for July 2010
How to win attention with Instagram Reels
Instagram Reels went from "cool new feature" to the heartbeat of the app in just a few years. Shortform video is now how people explore, learn, and decide what to try next. While Google still runs the show for high-intent search, attention is drifting. Young users often start with social media when they want to discover where to eat, what to buy, or how to solve a quick … [Read more...] about How to win attention with Instagram Reels
Video Retargeting: Converting Warm Leads in Your PPC Funnel
Someone checked out your product video, browsed your pricing page or stayed on your site longer than most people do. All good signs, but… Then they left. What now? That gap between interest and commitment is where your warm leads hang around. Unless you go after them with something that catches their interest, they might just never come back again. At this point, they … [Read more...] about Video Retargeting: Converting Warm Leads in Your PPC Funnel
The Converged Frontier: How Google AI is Reshaping PPC and SEO
The digital marketing landscape is in the midst of a seismic shift, a revolution driven by Google's aggressive integration of Artificial Intelligence into its core search and advertising products. This isn't just another algorithm update; it's a fundamental reimagining of how users find information and how businesses reach them. The introduction and rapid expansion of AI … [Read more...] about The Converged Frontier: How Google AI is Reshaping PPC and SEO
San Diego Sessions: #1. What’s Working in AI and PPC Right Now (and What to Watch Next)
This is the first in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most anticipated talks from October's Hero Conf San Diego in the spotlight. AI-powered advertising is the new reality for advertisers navigating platform automation and shifting consumer behavior. At HeroConf, we’re digging deeper … [Read more...] about San Diego Sessions: #1. What’s Working in AI and PPC Right Now (and What to Watch Next)
