More about this Webinar Improving your conversion rates is obviously a very important thing. If you are needing a little help on where you can do some improvements quickly, then this is the webinar for you. In this new live webinar, Hanapin and Campaign Watch experts discuss several things you can implement right away to increase your conversion rates, including how to spy on … [Read more...] about Webinar: Unique Ways to Improve Your PPC Conversion Rates Right Now
Search Results for: landing pages
7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
You may have thought that 6 metrics were enough, but here are 7 more Google Analytics you should be using in your CRO strategy. 1. Exit % When we focus on exit rate, we're looking at those who visited multiple pages and on their last page, decided to leave the site. If we're focusing on bounce rate, those visitors arrived at a specific page and left that same page without … [Read more...] about 7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
AdWords is clearly moving towards higher automation, even if a fully automatic long-lasting optimization is still to come. It is possible to create accounts which automatically react to competitors’ activities and maintain performance for long times without manual activities. Since I created my first campaign (more than 12 years ago) I have always been striving toward better … [Read more...] about AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
6 Google Analytics Metrics You Should Be Using For CRO
There are numerous places to start when first analyzing a landing page or website. One of those places is Google Analytics. Analytics allows you to pull useful reports that provide a further analysis of current performance and where to optimize to improve that performance. Today, we’ll focus on six analytics metrics that will contribute to your conversion rate … [Read more...] about 6 Google Analytics Metrics You Should Be Using For CRO
How To Build Your Own Emergency Stop Button For AdWords
I recently attended a panel at SMX East where Sophie Newton from BrainLabs had a couple of great suggestions for how to use Scripts during the holidays to ensure PPC success. One of these scripts would act as an emergency stop button for an entire account. If there is an issue with a site, pausing the right elements takes several steps: Find what needs to be … [Read more...] about How To Build Your Own Emergency Stop Button For AdWords
PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Although Paid Search advertising is something that can be learned over time, there are always areas of performance that need further guidance. One example of this is your ad copy. Now, we’ve given you example after example of why to test, what to test, and all the elements of ad copy that you need to utilize in your PPC account. But there are still things, very basic things, … [Read more...] about PPC Facepalm: 7 Reasons Your Ads Aren’t Working
On Demand Webinar – Top Ten Social Media Advertising Hacks Of All Time
On Demand Webinar Top Ten Social Media Advertising Hacks Of All Time Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. Click here for a pdf of the webinar transcript. Webinar Transcript Welcome everyone. This is Matt Umbro of Hanapin Marketing. We have a special webinar for you today, … [Read more...] about On Demand Webinar – Top Ten Social Media Advertising Hacks Of All Time
Uncovering Conversion Landmines Through Mystery Shopping
Conversion Rate Optimization (CRO) has been quite the hot topic lately. Sadly, I was not able to attend this year’s Hero Conference, but I did follow it closely on Twitter and CRO was all over the place! While optimizing parts of your account to maximize quality conversions is essential, it got me thinking about another aspect of conversion optimization that happens outside … [Read more...] about Uncovering Conversion Landmines Through Mystery Shopping
How PPC Helps Your SEO Efforts
Last week we touched upon how to use PPC for Email Marketing. Today we're going to discuss how PPC can help your Search Engine Optimization (SEO) efforts. PPC & SEO PPC campaigns can help determine which keywords are highly searched and which keywords are driving conversions (sales/leads). You’ll also derive what kind of messaging from ad copy testing is the most … [Read more...] about How PPC Helps Your SEO Efforts
How Yahoo Stream Ads Opened Up Doors For One Client
There’s been a lot of talk about Yahoo Stream Ads (also known as Yahoo Gemini) and its ability to provide results to advertisers. Many are concerned that the platform is mostly for branding and won’t provide a direct path to revenue. While it might not be a perfect fit for every client, there is an opportunity to provide growth to clients who are well prepared to handle “top of … [Read more...] about How Yahoo Stream Ads Opened Up Doors For One Client
How Friendly Is Your Mobile PPC Presence?
With Google’s recent announcement that a site’s “mobile friendliness” will soon impact its organic ranking on mobile devices, I started thinking about mobile PPC campaigns. In a sense, the two are related. Though the former is SEO-related, the end goal is still the same, isn’t it? We all want visibility and conversions on mobile devices, whether we’re utilizing SEO or PPC … [Read more...] about How Friendly Is Your Mobile PPC Presence?
7 Areas Where Your PPC Account Is Broken
Sometimes in the weeds of your own PPC account, it’s hard to see what’s really going on. Regularly auditing your account can help prevent you from slowly bleeding money or missing out on opportunities for growth or new features. However, regular audits can be hard to do when you are the only one in your account day in and day out. As a Sr. Digital Specialist I spend about … [Read more...] about 7 Areas Where Your PPC Account Is Broken
