Today I’d like to share with you some tactics that I’ve used personally to help turn one of my pay-per-click accounts around from generating 19 leads per month to 95 leads per month in a short period of time! Tip #1: Perfect your landing page: This is the starting point in giving users a great experience and becoming a trustworthy site. A lot of our clients are very open to … [Read more...] about From 19 Leads to 95. Turn Your PPC Account into a Lead Generating Machine!
Search Results for: landing pages
Getting PPC Advice from Yahoo!? Take the Good with the Bad
Reading search marketing blogs is like a box of chocolates – you never know what you're gonna get. Today I was scrolling through my blog reader quickly reviewing the "big three" blogs. When I got to the YSM Blog, I was greeted with this headline: "Writing Effective Ads." With a smile I clicked through and began reading. Very soon into this excerpt from Yahoo!'s Smart Start … [Read more...] about Getting PPC Advice from Yahoo!? Take the Good with the Bad
Have You Set Your PPC Goals for the Month? Do It Now!
We are at the beginning of the month and you are setting your pay-per-click goals - or at least you should be! This may seem rudimentary but you need to make sure that from month-to-month you have core objectives and goals in mind when managing your PPC campaign. If you don't have a clear, concise direction, then you may be wandering aimlessly. At the end and beginning of each … [Read more...] about Have You Set Your PPC Goals for the Month? Do It Now!
“Demystify Pay-per-Click!” Check Out My Podcast on TheMarketingSpot.com.
Recently I was interviewed by Jay Ehret from TheMarketingspot.com; His blog is themarketingspot.blogspot.com and they mainly focus on internet marketing for small businesses. This is the first time I've been interviewed in regards to pay-per-click advertising and it was a lot of fun talking to Jay and helping educate people on how effective pay-per-click advertising can be for … [Read more...] about “Demystify Pay-per-Click!” Check Out My Podcast on TheMarketingSpot.com.
How to Set Up Conversion Funnels in Google Analytics
What is a conversion funnel? A conversion funnel is the path a customer takes from entering your site through the checkout process and finally the end goal being the purchase or signup confirmation page. The conversion funnel shows the first page with the most visitors, then each page thereafter the funnel will show less and less visitors as they drop off throughout the … [Read more...] about How to Set Up Conversion Funnels in Google Analytics
Generate More Qualified Leads Through Your Ad Text for B2B PPC Campaigns
Andy Komack over at KoMarketing.com talks about Keyword Strategies for B2B PPC Campaigns. I'd like to append to his list 3 ad text strategies for B2B PPC campaigns. Andy focuses more on targeting qualified traffic and generating only good leads through long-tail PPC keywords. It's incredibly important to have the correct keywords in your PPC campaign in order to generate … [Read more...] about Generate More Qualified Leads Through Your Ad Text for B2B PPC Campaigns
PPC News Roundup for September 19, 2007
John W Ellis discusses how you can reverse engineer your marketing message development. Instead of developing a new brand/product message, and then inserting it into your PPC campaign; you should test your possible messages within your PPC campaign and let your audience decide which one appeals to them most. Then take this data apply it to your SEM/SEO and offline marketing … [Read more...] about PPC News Roundup for September 19, 2007
