As we turn our attention to artificial intelligence and ask ourselves the question, “How is AI impacting digital marketing?”, it’s easy to get lost in the vortex that is this tremendously rapid advancement of technology. There’s nothing wrong with that. After all, a business that doesn’t adopt AI best practices quickly is highly likely to get left behind. How does this impact … [Read more...] about Can social media marketing support your backlinking strategy?
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Maximizing ROI with Smart Bidding: A Guide for PPC Marketers
If you’re looking for ways of maximizing ROI with smart bidding, you’re in the right place. Working with PPC professionals and agencies, I am all too familiar with the constant struggle of making ad campaigns profitable, especially with a shrinking ad budget. Over 50% of marketers report that making PPC profitable is a significant challenge, while nearly 70% also struggle to … [Read more...] about Maximizing ROI with Smart Bidding: A Guide for PPC Marketers
How To Choose a PPC Agency
You have decided to hire a PPC agency to help grow your business. But you're unsure of where to start. Searching for advice online, there are some common steps and tricks many recommend following. These include: These are great tips, and you shouldn't neglect them. In this article, we will, however, dive a bit deeper and look at a few considerations that might not be as … [Read more...] about How To Choose a PPC Agency
How Small Businesses Can Compete With Big Brands In PPC
Pay-Per-Click (PPC) advertising provides small businesses a rapid route to search results and social feeds. In contrast to organic marketing, PPC depends on a model in which businesses bid on keywords and pay per click. Micro-enterprises can generate qualified traffic by employing a robust small business PPC strategy that includes precise audience targeting and budgetary … [Read more...] about How Small Businesses Can Compete With Big Brands In PPC
How Google and Meta Campaign Support Is Undermining PPC Agencies
A recent poll conducted via LinkedIn revealed 83% of PPC campaign managers believe campaign support from Google and Meta falls short. While this is based on a modest sample of self-selecting users, it reinforces the view that many working in the pay-per-click industry are frustrated, and that both the big platforms have been slow to address campaign support concerns. The … [Read more...] about How Google and Meta Campaign Support Is Undermining PPC Agencies
How Microsoft Is Transforming Search and Advertising with AI
In recent years, Microsoft has undergone a profound transformation, particularly in its search and advertising business. The driving force behind this shift? Artificial intelligence (AI). While AI may feel like an overused buzzword these days, its impact—especially through Microsoft's partnership with OpenAI and the integration of tools like ChatGPT and Copilot—has been … [Read more...] about How Microsoft Is Transforming Search and Advertising with AI
The Paid Search Survival Guide for 2025: How to Win Without Relying on Keywords
If Google pulled the plug on keyword targeting tomorrow...Would your paid media strategy survive? Paid search has changed. Automation is everywhere. Control is shrinking.And honestly? The old playbook isn’t going to save you anymore. If you want to stay in the game—and actually thrive—you have to rethink how you approach your campaigns. Because in 2025, it’s not … [Read more...] about The Paid Search Survival Guide for 2025: How to Win Without Relying on Keywords
Adapting to the Cookieless Era: Get Future-Ready with Microsoft’s Full-Funnel Solutions
The advertising world is on the brink of transformative change as we transition into a cookieless future. For marketers, this evolution necessitates adopting strategies that prioritise privacy, leverage first-party data, and harness audience intelligence in innovative ways. But let’s pause for a moment—what comes to mind when you think about Microsoft Advertising? If your … [Read more...] about Adapting to the Cookieless Era: Get Future-Ready with Microsoft’s Full-Funnel Solutions
Hero Conf UK April 2026
So much more than just a conference... As the largest independent PPC and paid social conference, Hero Conf stands out with its unmatched focus on the practical, hands-on advice you won't find anywhere else. Our sessions cover the latest trends and strategies in Google Ads, Meta (Facebook and Instagram), Twitter, LinkedIn, TikTok, Amazon Advertising, and Apple Ads, offering … [Read more...] about Hero Conf UK April 2026
Why is the PPC industry divided over Performance Max?
Performance Max (aka PMax) is a Google Ads campaign type that was officially launched for all advertisers in November 2021. A few months later, in 2022, existing Smart Shopping and Local campaigns were auto upgraded to PMax. The launch of PMax marked a major shift in the world of PPC advertising. Until that point, advertisers had to choose between various … [Read more...] about Why is the PPC industry divided over Performance Max?
Hero Conf – paid media conference
AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization
Managing product feeds has always been a fundamental yet time-consuming task for PPC professionals and digital marketers. Product feeds contain all the data about the items in your store, which makes your product feed the foundation for your campaigns. The better your data is optimized for the channel you’re advertising on, the better your campaign results will be. It can, … [Read more...] about AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization
