Man, it’s been a while. The PPC industry has been a little quiet on the major updates side lately, but just as we predicted…BAM! A ton of updates happened at once, and our experts are here to give you a quick 20 min session about everything you need to know and how these changes will impact your digital marketing campaigns. Hanapin’s Associate Director of Services, … [Read more...] about 6 Updates in 2 Weeks!?
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PPC Testing: Your Key to Innovation
Being an account manager means that you are constantly walking the balance between what is ideal and what is possible. We have all been in situations where creative assets arrive late or do not meet the best practices for a given campaign. The best thing you can do is turn these non-ideal situations into an opportunity gain deeper insights. Background Earlier this year, our … [Read more...] about PPC Testing: Your Key to Innovation
Become A PPC Sleuth – Fun Ways To Gain Competitor Insights
During a recent dive into an auction insights report for one of my clients, I noticed that one of our top paid search competitors was declining in impression share. Our Search dominance was prevailing and I proudly looked down on the competitor <10% stat. I was excited to share the news with my client, but then I got to wondering what the heck the competitor in question was … [Read more...] about Become A PPC Sleuth – Fun Ways To Gain Competitor Insights
Expectations & Marketing Ideas for PPC Clients with Drift
A few weeks ago, I got a disturbing message from Google notifying me that thousands of my client’s ads were down due to “Malicious Content.” As any good Account Manager would, I called Google using my stern, don’t-be-passive-aggressive-but-get-results-voice to uncover the issue and figure out what hoops I had to jump through to get the ads live again. The “Malicious Content” in … [Read more...] about Expectations & Marketing Ideas for PPC Clients with Drift
AOL: Does it add value to your Bing PPC account?
AOL's partnership with Bing affects your ad performance in Bing, whether you know it or not. I recently checked AOL's performance in a Bing account and found some surprising data that I'd like to share. To say I was surprised at the results is an understatement. My AOL findings make me more confident that Microsoft's more recent advertising move, acquiring LinkedIn, will also … [Read more...] about AOL: Does it add value to your Bing PPC account?
New Research! The State of Paid Social
The world of social has been quite eventful since we released the 2017 State of Paid Social report in July 2017. Between Facebook's Cambridge Analytica scandal and the closing of Partner categories, the slew of new updates on Linkedin (hello video and carousel ads), and the introduction of Quora into the playing field, social advertising is more complicated these days. While I … [Read more...] about New Research! The State of Paid Social
From Facebook to Quora: 8 Ad Updates You Need Today
You’ve probably noticed that there has been a slew of updates in the PPC world over the past few months. If you’re feeling overwhelmed by them all, you’re definitely not alone. From Facebook news feed changes to the GDPR madness to Quora updates, our experts have compiled the most important updates and how you can address them successfully. In this webinar, Hanapin’s Account … [Read more...] about From Facebook to Quora: 8 Ad Updates You Need Today
Pros and Cons of Top Social Media Advertising Platforms
Whether you're a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it's important to be aware of the benefits and downsides to each of the major social media channels available today. While return on ad spend is generally high for social, your business … [Read more...] about Pros and Cons of Top Social Media Advertising Platforms
Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies
What Happened? Facebook announced on Wednesday, March 28 that it would begin deprecating its Partner Categories in an effort to "improve people's privacy on Facebook." This is likely one of several ways Facebook is responding to its recent Cambridge Analytica Scandal. While Partner Categories have typically had lackluster results overall for our accounts, there are certain … [Read more...] about Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies
Large PPC Account Conundrums: Data Management
Large PPC accounts can be fun to work on, but a common frustration is how to manipulate and gather insights from mountains of data. In order to take advantage of said data, you need to be able to easily (and quickly) pivot, label, group, sum, etc. In this post we’ll walk through a few options to make your data easier to manage. The Problem In a nutshell: tons and tons and tons … [Read more...] about Large PPC Account Conundrums: Data Management
Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients
What’s the CPL goal? Tends to be a question asked frequently in the lead generation world of online advertising. Sometimes this number seems to be floated around the historical account average, and profit levels aren’t looked into as they should be when looking into what your CPL goal should look like. Initial Steps to Using Profit Goals for Lead Gen Clients Some easy initial … [Read more...] about Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients
Display Advertising for Lead Generation: One Approach
“We’ve tried Display before and it cost a lot of money and didn’t work.” Have you ever heard this from your client when pitching Display? When I hear this, I get bubbly all-over with excitement before extrapolating on the advanced targeting features Google offers for advertising on the Display Network. We know that Google has to up its audience targeting game to stay relevant … [Read more...] about Display Advertising for Lead Generation: One Approach
