On Tuesday, AdWords released one of the biggest updates in the history of the platform with expanded text ads. If you haven’t seen all the chatter across the web then know that you can now create new ads that have (2) 30 character headlines, a single 80 character description line and two breadcrumb fields to enter extra keywords in your display URL called Paths. AdWords … [Read more...] about Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
Search Results for: linkedin ads
Using LinkedIn To Expand Your Network of Opportunities
For someone working to create strong partnerships for your company, it’s crucial to do anything and everything to make connections and expand your network. While everyone should see some importance in networking and being engaged in your industry, for people working within sales and business development, it’s a requirement. While referrals and potential clients reaching out … [Read more...] about Using LinkedIn To Expand Your Network of Opportunities
Improvements To Google Hotel Ads Allow More Hotels To Participate
This week Google announced improvements to Hotel Ads. Those changes include: Broader availability for the Google Hotel Ads Commission program An expansion of the "Book on Google" feature to more partners The inclusion of more amenity information within Google Search Along with these changes, Google will be retiring the dedicated site for Hotel Finder within the week, … [Read more...] about Improvements To Google Hotel Ads Allow More Hotels To Participate
Why Dynamic Search Ads Are The Perfect Solution For Internal Paid Search Cannibalization
Working with an advertiser has its perks. Sometimes everything is fine as you are managing the entire business in your country and you have an eye on almost everything related to Paid Search. Sometimes (most of the time to be honest) you don’t control as much as you want and even worse, you don’t have any visibility on what is going outside of your scope. In the worst case … [Read more...] about Why Dynamic Search Ads Are The Perfect Solution For Internal Paid Search Cannibalization
Analyzing The Results Of Various LinkedIn Targeting Techniques
LinkedIn offers many ways to target users based on the demographic information they provide on their profile pages. Choice is great, right? With so many options to target, we should be able to pick out the exact targeting we need for the perfect audience. Well, maybe in the perfect PPC world (not ours). What it really means is that it’s up to you to figure out the proper … [Read more...] about Analyzing The Results Of Various LinkedIn Targeting Techniques
Why LinkedIn Deserves A Spot At The Paid Search Table
Google. Bing. Facebook. Twitter. These platforms usually make the short list when it comes to spending hard earned advertising dollars. Whether it’s because they’ve been in the game for a long time (Google) or are the next big thing (Twitter), these platforms usually are the focus of PPC marketers. Can you spot what’s missing? LinkedIn. Maybe a social network geared … [Read more...] about Why LinkedIn Deserves A Spot At The Paid Search Table
How To Pitch YouTube Video Ads As A New PPC Initiative
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about How To Pitch YouTube Video Ads As A New PPC Initiative
How to Pitch LinkedIn and Twitter Advertising
As the PPC competition increases over time we should all be looking for new opportunities. Although optimization is great, there is going to be a limit to advertising returns on Google and Bing. One of the easiest ways to circumvent this fact is by pushing into completely new territory. Not just tackling new ideas and strategies but new platforms. By this point we’ve all been … [Read more...] about How to Pitch LinkedIn and Twitter Advertising
A Quick-Start Guide to Twitter Ads [WEBINAR RECORDING]
Twitter has fast become the leading social network for both information discovery and connecting with peers in one’s industry on a social level. If that sounds like the perfect combination of the best parts of LinkedIn and Facebook, you’re right! And in this recording of our most recent webinar, three digital ad pros join forces to give you the low down on how (and why) you … [Read more...] about A Quick-Start Guide to Twitter Ads [WEBINAR RECORDING]
Multiply Your PPC Channels With a Quick-Start Guide to Twitter Ads [NEW WEBINAR]
Twitter has fast become the leading social network for information discovery and connecting socially with peers in one's industry. If that sounds like a perfect combination of the best parts of LinkedIn and Facebook, you're right! And the ad returns reflect that. But Twitter isn't right for everything. It's hard to sell products directly through the medium, and people react to … [Read more...] about Multiply Your PPC Channels With a Quick-Start Guide to Twitter Ads [NEW WEBINAR]
Grab Attention Like A Champion: LinkedIn [Webinar Recording]
[Recording] Grab Attention Like A Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I use the LinkedIn ad network to its fullest potential?" Lucky for you, the Heroes at Hanapin and Clix Marketing have an answer for you! This Thursday, one of each company's … [Read more...] about Grab Attention Like A Champion: LinkedIn [Webinar Recording]
Grab Attention Like a Champion: LinkedIn [Webinar]
Grab Attention Like a Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I use the LinkedIn ad network to its fullest potential?" Lucky for you, the Heroes at Hanapin and Clix Marketing have an answer for you! This Thursday, one of each company's best and … [Read more...] about Grab Attention Like a Champion: LinkedIn [Webinar]
