As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Python and Javascript are two of the most popular and there has been a rise in their use in areas such as: SEOPPCContent marketingSocial media I will look at the best APIs that SEOs and PPC professionals can use to improve … [Read more...] about Best APIs for SEOs and PPC Managers
Search Results for: linkedin ads
Solve Attribution Woes: Adjust Your Settings & Expectations for a More Comprehensive Marketing Strategy
Very rarely in my PPC life do I bring up the subject of attribution with clients, colleagues, or industry friends without seeing a look of pain cross a face that may have been perfectly congenial a moment ago. Much teeth-sucking and drink sipping ensues when the difficult topic of attribution enters the discussion. We all fear we aren't properly attributing our conversions … [Read more...] about Solve Attribution Woes: Adjust Your Settings & Expectations for a More Comprehensive Marketing Strategy
Overcome B2B Challenges with Actionable Paid Social Tactics
As a B2B marketer, you know you’ve got it tough. Trying to target multiple people within an organization, who are probably in different stages of your funnel, on top of the challenges of a long sales cycle, is not a feat for the faint of heart. Especially when it comes to social. You know you should be investing in LinkedIn Ads, but what about other top platforms? When should … [Read more...] about Overcome B2B Challenges with Actionable Paid Social Tactics
Ultimate Guide to Paid Search Acronyms & Terminology
Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume of terms, acronyms and technicality is enough to make even the boldest of individuals cry. The folks here at PPC Hero believe it is important to provide our readers with as much information possible, so we’ve decided to compile a … [Read more...] about Ultimate Guide to Paid Search Acronyms & Terminology
The 2018 PPC Trends That Affect Your Day-to-Day
Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn't grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you see a headline from Google/Bing/Facebook etc. … [Read more...] about The 2018 PPC Trends That Affect Your Day-to-Day
The Focused Event You’ve Been Searching For
We at Hanapin Marketing recognize the incredible pace of change in the digital advertising industry and are constantly learning in order to keep up with the newest updates, platforms, and rollouts. Our all-PPC conference, Hero Conf, is where that knowledge turns into action. We'll be live from Austin, TX for our 7th annual US event, April 16-18, 2018! If PPC is what you … [Read more...] about The Focused Event You’ve Been Searching For
How To Pair The New Supermetrics Native Connectors To Data Studio
Supermetrics has released their new native connectors to Data Studio. These connectors make adding non-Google data to Google’s Data Studio easier than ever, allowing you to create comprehensive reports for yourself or your clients. The connectors let you import data from many sources directly into Data Studio for use in reporting. These include Facebook Ads, Instagram Ads, … [Read more...] about How To Pair The New Supermetrics Native Connectors To Data Studio
2 Weeks Left to Save £350 at Hero Conf London!
Do you love the content you read on PPC Hero? Do you sometimes wish there was a way to soak in all in a little faster? We've got your solution! Join us for PPC Hero Live, at Hero Conf London, 23-25 October at the Brewery. Hero Conf brings together the most relevant and actionable topics in the world of PPC, for three days of intensive training guaranteed to provide real-time … [Read more...] about 2 Weeks Left to Save £350 at Hero Conf London!
Your Final Day to Save £500 at Hero Conf London
If PPC is what you do, then Hero Conf is where your tribe is. Don’t miss it. -AJ Wilcox, LinkedIn Ads Evangelist, B2Linked We couldn't have said it better ourselves. PPC is tough. And it's rare to find other professionals who understand what you do, the difficult decisions you face, and the relentless pace of change in the industry. So why search for that sounding board … [Read more...] about Your Final Day to Save £500 at Hero Conf London
One Month (and Limited Space) Remains for Hero Conf London!
One month. We can hardly believe it ourselves. London’s Only All-PPC Event is fast approaching, 24-26 October at etc.venues St Paul’s. And we don’t mean to scare you, but if you miss this one, you’ve got an entire year to wait for our return. What does a ticket to Hero Conf London get you? 40 all-new, all-PPC breakout sessions 10 unique, local networking … [Read more...] about One Month (and Limited Space) Remains for Hero Conf London!
Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
Started in 2005, Reddit has become known as "The Front page of the Internet," where users share what's new and popular on the web. As the 9th largest website in the US, Reddit is one of the top influential news sources and home to over 600,000 communities aka subreddits. [ad_shortcode] At first glance, Reddit can be daunting and a mess to understand. Mashable sums it nicely … [Read more...] about Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
Hero Conf Experts Share Their Session Takeaways!
Hero Conf Philadelphia is just over a month away, and our experts are ready to share some of what you can expect in their sessions. Don't miss your chance to join these and other world-class speaker, April 25-27 at the Pennsylvania Convention Center in downtown Philadelphia. When Abandoning Best Practices is the Right Thing to Do "We have these best practices in the … [Read more...] about Hero Conf Experts Share Their Session Takeaways!
