Have you ever wished you could see all digital ad types in one succinct place with visuals to remind you of what they actually look like? Us too! And now you can with our new Hanapin Marketing Ad Gallery. As digital marketers, we’re living in an ever-changing ad landscape. Platforms release and change ad types on a regular basis these days. There are so many, in fact, … [Read more...] about Introducing the Ad Gallery
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The #1 Job Skill For Digital Marketers in 2020
Why are you a digital marketer? The answer to that question differs for all of us. However, if you're not lying to yourself, you know that at least part of the reason you continue to be a digital marketer and read blogs about digital marketing is that you want money. But not in a greedy way! It's more like "I am an independent adult who needs to support myself/my … [Read more...] about The #1 Job Skill For Digital Marketers in 2020
Predictions for Online Marketplaces in 2020
Shoppers and merchants alike are flocking to online marketplaces for everything from groceries to cars. We expect this trend to continue into 2020 and beyond. This webinar will bring you the latest updates on the major players like Google Shopping and Amazon, as well as some lesser-known (but highly effective) platforms like Verizon Media and Pinterest. We’ll even be sharing … [Read more...] about Predictions for Online Marketplaces in 2020
August Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads releases phrase match and broad match modifiers Details: Last year, Google Ads started allowing exact match keywords to match to close variants. To keep advertisers from needing to build exhaustive keyword lists, Google Ads is extending close variant matching to phrase … [Read more...] about August Updates to Paid Advertising Platforms
The Future of Paid Social: Is Your Marketing Team Ready?
If you're planning your 2020 marketing budget, there are a lot of trends you should be considering. As a paid media agency, we're already planning our marketing budgets for 2020. We're also starting those conversations with our clients. It's a time-intensive process for all of us. The cycle of making projections, pitching, and deliberating can take months before a final … [Read more...] about The Future of Paid Social: Is Your Marketing Team Ready?
July Updates to Paid Advertising Platforms
July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.1 unveiled Details: This update is clearly in response to feedback Google has received from those of us utilizing the Editor. The key … [Read more...] about July Updates to Paid Advertising Platforms
#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Lin-Manuel Miranda did not write Hamilton in a day, or even a year. In fact, more than a decade after Miranda first picked up the biography by Ron Chernow and years after its Broadway opening, the Hamilton story continues through Hamildrops, six professional … [Read more...] about #Ham4PPC: A Tribute to Digital Marketing
Google Gallery Ads – Another Day, Another New Ad Format
Google is introducing image ads to search by unveiling a new Gallery Ad format. While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it was Responsive Search Ads, then it was expanded-expanded text ads, and now it appears their … [Read more...] about Google Gallery Ads – Another Day, Another New Ad Format
New Research! The State of Paid Social
97% of marketers are investing in social advertising, which is up 10% from last year's numbers. I mean, is anyone really surprised by that? Social ads are pretty easy to get started in and less intimidating (in my humble opinion) than trying to start a Google ad campaign. However, with more adoption by more marketers, comes more costs, more platforms jumping into the mix, and … [Read more...] about New Research! The State of Paid Social
Early June Updates to Paid Advertising Platforms
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a campaign to specific conversions was not possible. Impact: Advertisers will not need to create multiple … [Read more...] about Early June Updates to Paid Advertising Platforms
Visual Search – Could It Be The Next Big Thing?
Images are the way of the future - will it be the future of search? We think so. Paid search is always on the move. Advertising platforms are constantly looking for the next big thing, the best way to target consumers, the newest way to make a profit - usually with Google leading the charge. With these constant changes, updates, and shifts in the industry, how are marketers … [Read more...] about Visual Search – Could It Be The Next Big Thing?
70/20/10 PPC Budgeting
Budgeting for clients is an uphill battle. It is also a challenge deciding how you want to spend your client’s budget, how to figure out the amount to allocate towards a certain platform, and then to develop a reasoning for your recommendation. There’s a method that I have fallen back on, that many at Hanapin utilize for their accounts. It is the 70/20/10 budgeting rule. This … [Read more...] about 70/20/10 PPC Budgeting
