It's time again for series week at PPC Hero! This week's theme is "Back to School." Even though it's only July, school will be starting back up soon. Our authors will be sharing tips and insights for running productive Back To School campaigns while also speaking to how account managers can most effectively discuss strategy with clients. We'll also hit on the education … [Read more...] about 4 Steps To Back To School Success
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Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases New Tool for Analytics, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Not too long ago, Google announced the launching of My Business, this week they announced that you can link My Business to your AdWords account. … [Read more...] about Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases New Tool for Analytics, and More
Roundtable: The eCommerce Feature Producing Great Results
With eCommerce week coming to a close we wanted to glean more information from our authors as all have a vast and diverse history working with eCommerce PPC campaigns. Hopefully, they provided good insight this week that you can test in your campaigns! Without further ado, here's the question: What is one eCommerce PPC feature/campaign type that has produced great results … [Read more...] about Roundtable: The eCommerce Feature Producing Great Results
Get Ready for Google Shopping
Google Shopping campaigns offer an intuitive way to advertise your products. Shopping has been out of beta for a few months now and I’ve had great success on the platform. If you haven’t heard, Shopping campaigns will completely replace PLAs in August. As a result, it is important that you are both prepared to transition as well as manage the new campaigns. Many of the … [Read more...] about Get Ready for Google Shopping
Still on PLAs? How to Migrate to Google Shopping
Welcome to this month’s series week on PPC Hero! We’ll be focusing on all things eCommerce, letting you know how to fine-tune your campaigns and where opportunity lies. So sit back and learn strategies for boosting your sales and ROI. Google is retiring PLAs (Product Listing Ads) in August and accounts running them will be upgraded to Google Shopping campaigns. Google … [Read more...] about Still on PLAs? How to Migrate to Google Shopping
Do Your Campaigns Target “Search & Display Networks”?
Segmenting search and display campaigns is a basic best practice that we are taught as PPC fledglings. However, I am guilty of having a campaign or two that targets both “Search & Display Networks”. I can give you a list of excuses. The campaign is hitting goals, it doesn’t spend much or there have been other parts of the account that demand my focus. But if you are like … [Read more...] about Do Your Campaigns Target “Search & Display Networks”?
Assessing the Impact of Image Extensions
Google first announced image extensions in beta in June 2013, providing an exciting opportunity for advertisers to include visual content directly in text ads. Playing off Product Listing Ads (PLAs), which have produced great click-thru and conversion rates for many advertisers, image extensions allow for three visuals to show at the top of text ads. These ads not only look … [Read more...] about Assessing the Impact of Image Extensions
How Hero Conf Grew My Account by 500% Before I Even Attended
Just imagine if your boss told you that you had the opportunity for an all-expense paid trip to Austin, Texas to attend Hero Conf. All you had to do was pick a single client and have the best month-over-month percentage growth in five different key metrics: average cost-per-click, total clicks, click-through-rate, cost-per-lead, and conversion rate. Which client would you use? … [Read more...] about How Hero Conf Grew My Account by 500% Before I Even Attended
Getting the Most out of Google Shopping’s New Features
Throughout its brief life, Google Shopping always ran alongside its PLA sibling. While it was initially unclear what the future held for the two, Google recently announced that the life of PLAs is officially coming to a close. Soon enough all product listings will transition into Google Shopping, which will become the new standard. As a result, advertisers will be required to … [Read more...] about Getting the Most out of Google Shopping’s New Features
What You’re Missing in the Bing Report Center
As part of this month's PPC Hero series, we're diving in to the little known, oft-neglected, and unknown reports that you can use to turbocharge your PPC performance. I don't know about you, but "little known", "oft-neglected", and "unknown" definitely sounds like the Bing Report Center to me. But I'll caution you: ignore this resource at your peril. You can make up for 99% of … [Read more...] about What You’re Missing in the Bing Report Center
How to Test Foreign Markets with AdWords
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Justin Seibert (@domjbs), President of Direct Online Marketing. Selling products into a new country can seem … [Read more...] about How to Test Foreign Markets with AdWords
Are You Wasting Spend on Google Shopping?
Google Shopping is the next generation of PLAs. Offering a more retail centric advertising model, advertisers can easily segment their product feeds by categories and labels. This is all well and good but what do you do when performance is lacking? Do these new campaign types require new tactics or can you treat them like your other AdWords campaigns? The Account The account … [Read more...] about Are You Wasting Spend on Google Shopping?
