Today's post comes from PPC Hero Ally Justin Sous. Justin is a paid search consultant specializing in PPC and local SEO. You can connect with him on Twitter @JustinSous, Google+, or contact him via his website. -- It’s no secret that more and more small businesses are showing up on the web to capitalize on advertising opportunities, including Pay Per Click. After all, with … [Read more...] about Google Will Be Well-Served to Serve Once
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How to split your budget between SEO and PPC [Case Study]
Today's post comes from PPC Hero Ally Aleh Barysevich. Aleh is Marketing Director at Link-Assistant.com, the maker of SEO and social media software. The company’s flagship products include SEO PowerSuite and BuzzBundle. You can catch him on his Google+ here. -- How do you decide on splitting the budget between SEO and PPC? It’s not rare that some site owners have fixed … [Read more...] about How to split your budget between SEO and PPC [Case Study]
PLAs on Smartphones: Enhanced Campaigns Impact
Today's Post is from PPC Hero Ally Alexander Dao. Alexander is a Senior Manager at DataPop.com. You can follow him @the_dao_jones. -- Google just announced that PLAs will begin showing on mobile devices globally. If you upgrade to enhanced campaigns, your products will automatically be eligible to display for Smartphones. Keep in mind that since smartphones by nature … [Read more...] about PLAs on Smartphones: Enhanced Campaigns Impact
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth through the marketing channels (or lack thereof) you’re already using. Someone or … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
Going Beyond the Basics with PPC Keyword Research
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. When it comes to keyword research everyone in PPC seems to have their own … [Read more...] about Going Beyond the Basics with PPC Keyword Research
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 1
In part 1, we'll cover Advertising Platforms, eCommerce Tracking, and Keyword Research. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 1
The Seven Best PPC Learnings from January 2013
To wrap up January, we wanted to look back at what happened this month and the best things that came out of it. After polling the office, here's what the staff of PPC Hero considered their best lessons from the month. Amanda West-Bookwalter A continued source of learning for me, and this month was no different, is product listing ads. They can get otherwise unknown, small … [Read more...] about The Seven Best PPC Learnings from January 2013
Don’t Be Afraid to Exclude PLA Search Queries
Many of you have been wondering what type of content to expect at Hero Conf 2013. Well, today we are breaking that ice and sharing an exclusive piece from one of our 47 Hero Conf 2013 speakers, Matthew Umbro. Today Umbro will bring you into the world of PLA's and calm your fears of exluding PLA search queries. Don't miss Matt's full presentation on PLA's at Hero Conf April … [Read more...] about Don’t Be Afraid to Exclude PLA Search Queries
A New Year Means New Ideas For Your PPC Accounts
To start your new year out right, you should look for some big ideas to bring to the table for your PPC campaigns to your client or boss. I recently polled the group over at Reddit.com/r/PPC to see what they were bringing to the table this year. Here are some of their answers and some things I'm doing! One user said they were starting to use Remarketing with Google Analytics. … [Read more...] about A New Year Means New Ideas For Your PPC Accounts
Dave Schwartz: Hero Conf 2013 Speaker Interview
We had the opportunity to interview Dave Schwartz, who will be speaking about enterprise PPC and Ad Testing at Hero Conf 2013. Dave leads client engagement and marketing strategy for DataPop. He joined DataPop after leading Category Development for Local and Automotive at Yahoo! Search Marketing. Prior to Yahoo!, Dave was an Engagement Manager for J.D. Power Consulting, … [Read more...] about Dave Schwartz: Hero Conf 2013 Speaker Interview
5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
As we start to wrap up 2012, I wanted to take some time to publicly address a question and concern that popped up rather often this year: bidding on branded terms. I know there are believers that this strategy is a waste of marketing budget and I understand where they’re coming from. That said, I also feel like the data and research that has been published over the last year or … [Read more...] about 5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
Lessons Learned in 2012: Three Tips to Understand Your Account
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about Lessons Learned in 2012: Three Tips to Understand Your Account
