While doing a Google search for lists of common characteristics in highly effective PPC specialists, I noticed there is one trait in particular that often gets overlooked, which should be considered foundational. This is curiosity for human behavior. While your campaigns should be proactive, decisive, and organized, remember that data comes from real interactions and being … [Read more...] about The #1 Way to Take Your PPC Strategy from Average to Expert
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How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
This post is shared with you from Stefan Stopper, Account Strategist at Smarter Ecommerce (@smec), and speaker at Hero Conf London. In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is taking aggressive measures to … [Read more...] about How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
An Introduction to Advertising on Facebook Marketplace
Facebook Marketplace has been a placement option for advertisers since the beginning of the year and it seems to have flown a bit under the radar. Depending on the business, the hyper-local focus of marketplace doesn’t jive with many companies and professional product photos really stand out amongst the grainy, cellphone pictures that are pervasive throughout. The lure of … [Read more...] about An Introduction to Advertising on Facebook Marketplace
The Rise of The No-Click Search Results
We can all agree we probably ask ourselves some pretty standard questions every year, especially as Google enhances the SERP and new voice technology continues to rise: Are there more searches happening this year versus last year? Are search engines taking more search for themselves? Is search opportunity growing? Are clicks declining due to more competition and direct … [Read more...] about The Rise of The No-Click Search Results
Remarketing Gladiators: AdWords vs Analytics Lists Dissected
In PPC, the power of remarketing is undeniable. Being able to interact with those who’ve already experience your site is a huge advantage to those slow-pokes who haven’t figured it out quite yet. But better than gloating about our clear expertise, let’s help those who are still struggling to get it together by breaking down where to start: Your remarketing lists. There are two … [Read more...] about Remarketing Gladiators: AdWords vs Analytics Lists Dissected
Ultimate Guide to Paid Search Acronyms & Terminology
Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume of terms, acronyms and technicality is enough to make even the boldest of individuals cry. The folks here at PPC Hero believe it is important to provide our readers with as much information possible, so we’ve decided to compile a … [Read more...] about Ultimate Guide to Paid Search Acronyms & Terminology
The Ultimate Guide to PPC Marketing
What is PPC? Introduction by Roger Cooney "PPC" - which stands for Pay-Per-Click - is a digital marketing channel whereby an advertiser pays only after their advertisements are clicked, sending either a visit to their website or a piece of data of value. Historically, the term PPC has been used interchangeably with Search Engine Marketing (SEM) and Search Engine … [Read more...] about The Ultimate Guide to PPC Marketing
How To Explain PPC To A Non-PPCer
We’re only 1 month away from Q4! In the PPC world, that means we’re all thinking about holiday strategy. But do you know what else Q4 means for PPC-ers? Q4 means holiday parties full of mingling and small talk where you will inevitably be asked, “What do you do?” Then you must try and explain PPC to your family friends, acquaintances, and your Aunt Marge whom you’ve already … [Read more...] about How To Explain PPC To A Non-PPCer
Get The Lowdown On Amazon Vendor And Seller Central PPC Advertising
With Bloomreach’s recent report on Amazon stating that over 55% of consumers turn to the site first when searching for products online, you might have decided now is the time to start advertising on Amazon. Alongside this fact, we have seen sales through advertising on Amazon at 130% less cost than the average of all other platforms, including Google, Bing, and Facebook. Now … [Read more...] about Get The Lowdown On Amazon Vendor And Seller Central PPC Advertising
Reasons to Invest in Amazon Marketing Services
As we enter the new year and begin to analyze the 2016 holiday season, many of us are in a perplexed state as we read the headlines. Sales are up, stores are closing? According to Slice Intelligence, online sales grew by 20% as compared to 2015 and naturally Amazon dominated the ecommerce landscape. The headline from our friends over at Marketing Land sums it up best, “Amazon … [Read more...] about Reasons to Invest in Amazon Marketing Services
Google To Release New Shopping And Travel Features
Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience The first Shopping update relates to SERPs, … [Read more...] about Google To Release New Shopping And Travel Features
6 Takeaways From Google’s Performance Summit
On Tuesday, 5/24, Google hosted a Performance Summit event where new features and updates to existing products were shared. One of the key themes of the event was mobile and how we interact with the world through our smartphones and tablets. Many of the updates announced for AdWords and Google Analytics were a direct result of our reliance on our devices and the fact that … [Read more...] about 6 Takeaways From Google’s Performance Summit
