Tonight is the premiere for Season 2 of the very popular TV series, Heroes. Being the PPC "Hero" that I am, I thought it fitting to see how well NBC has used paid search in their advertising efforts gearing up to the new season. Are they ranking for key terms? Are they dominating the "big three" search engines? My first test was to search on keyword: Heroes. NBC crowds the … [Read more...] about How the Heroes Premiere Showcases Paid Search Usage by ABC, CBS, FOX and NBC
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How to Set Up Your Shopzilla.com Account
Last Friday I posted 7 reasons why retailers should advertise on Shopzilla.com. Today I'd like to go into a little more in detail and show you how to set up your shopzilla.com account. As previously mentioned in my last blog, Shopzilla.com owns Bizrate.com. So you only have to set up your account once in Shopzilla.com in order to have your products posted on both shopping … [Read more...] about How to Set Up Your Shopzilla.com Account
7 Reasons Why Retailers Should Advertise with Shopzilla.com
There’s so much talk in the PPC world about Google, Yahoo!, MSN etc. But what about Shopzilla, Bizrate and Price Grabber? These are just three shopping comparison sites among the many out there. Advertising on one of these sites, preferably Shopzilla.com as you will see below, technically is pay-per-click, because you are paying per click. I’ve given seven reasons … [Read more...] about 7 Reasons Why Retailers Should Advertise with Shopzilla.com
Setting Up an International Yahoo! PPC Campaign
The advent of Yahoo!'s new Panama interface has been a great improvement over its predecessor. However, one piece Yahoo! chose not to include was access to their international network via a single account (much like Google does). As such, we advertisers must then seek out these foreign Yahoo! search engines and progress from there. A few days ago, after considerable research … [Read more...] about Setting Up an International Yahoo! PPC Campaign
PPC News Roundup for April 17, 2007
Has your performance dropped on MSN significantly within the past 24 hours? Check our Webmaster World for any developments (we haven’t noticed any decrease in performance yet). Brad Geddes at ewhisper.net talks about strategies to lower your minimum bids This blogger noticed a single advertiser hogging up to four paid search ads in the Google SERPs. All of the ads were … [Read more...] about PPC News Roundup for April 17, 2007
