For most, PPC is an invaluable way to drive low cost leads and/or ecommerce sales. But with its precise targeting capabilities, PPC is also an amazing way to stay in front of these leads and customers to increase closing rates, reduce sales cycle time, and maximize up/cross-sales. So don’t limit your PPC efforts to the first conversion or sale. Use it help your prospects and … [Read more...] about Shorten Your Sales Cycle with PPC After the Conversion
Search Results for: remarketing lists for search ads
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
Our Greatest Hits for March 2011
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy! PPC HERO GREATEST HITS: Jessica C. leads the pack this month with her informative article on Adwords … [Read more...] about Our Greatest Hits for March 2011
PPC News Roundup for January 28, 2011
Google Adwords introduced negative keywords lists as an improvement over the previous platform. Negative keywords help control campaign spends and filter out undesirable traffic that results in low conversion rates. David Iwanow explains the benefits of these lists in his post on Search Engine Journal this week. David explains that agencies and consultants can now develop … [Read more...] about PPC News Roundup for January 28, 2011
