Last week I introduced the expanded Yahoo (YSM) network distribution options and how to find and change your account settings. As promised, this post will focus on some best practices to restructure your Yahoo campaigns to target both search and search partners. If you are like most pay-per-click managers, your YSM account is probably a cloned export of your Google AdWords … [Read more...] about Best Practices for YSM Network Distribution
Search Results for: restructure
4 Pitfalls of Dynamic Keyword Insertion (DKI)
Dynamic Keyword Insertion (DKI) is an advanced feature in each major search engine that can help you create more relevant ad text by automatically inserting a search query into an ad text. When used correctly, this tool can be very helpful in increasing the relevancy and click-through rate of an ad text. But if not applied correctly, your ad can end up disjointed, confusing, … [Read more...] about 4 Pitfalls of Dynamic Keyword Insertion (DKI)
Our Greatest Hits for July 2009
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from July. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Coming in at the #1 spot is Amber's post listing 10 easy ways to optimize your PPC landing pages and increase your … [Read more...] about Our Greatest Hits for July 2009
Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns
Lately, I've been writing a series of articles on the Google Content Network. Previously, we have discussed Content Network bidding strategies; how to and why you should separate the Search and Content network distribution; how to use your performance data to create placement targeted campaigns (not written by yours truly); how to locate performance fluctuations; and I've also … [Read more...] about Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns
How Does Moving a Keyword Effect Your Quality Score in Google AdWords?
I was recently reading the Quality Score Fact of the Week over at the AdWords Agency blog. This week's Quality Score tip inspired me to do more research and expand upon the topic that was discussed. First, here is the Fact of the Week: Restructuring your account does not cause you to lose your historical Quality Score information. The historical performance of your keywords, … [Read more...] about How Does Moving a Keyword Effect Your Quality Score in Google AdWords?
Separating Match Types in AdWords: A Follow Up Post
My last article focused on separating your keyword match types into different campaigns. Today, I would like to discuss details on implementing this strategy, as well as clarify the benefits of separating match types into separate ad groups (not campaigns). As I mentioned previously, for robust accounts with optimized campaign structures, separating your match types for your … [Read more...] about Separating Match Types in AdWords: A Follow Up Post
What to Expect When You Make a Global Change to Your PPC Account: Launching a New Website
You should think of this article as a "what to expect when you're expecting" in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your pay-per-click campaign. Okay, I'll just say it: you may break your PPC account. However, I want to discuss why making a global change to your PPC account is a big deal; … [Read more...] about What to Expect When You Make a Global Change to Your PPC Account: Launching a New Website
Consulting
PPC Hero is written by search marketing consultants at Hanapin Marketing, a search agency located in Bloomington, Indiana. Hanapin is currently taking new clients. Read below for more information on the pay per click management services we offer as well as the types of clients we service and why you should hire us! Pay Per Click Management Services Hanapin specializes in … [Read more...] about Consulting
Avoid the AdWords Quality Score Slap: How to Make Common Changes to Your Account Without Damaging Your Quality Score
This week we've been dissecting the Google AdWords Quality Score. Each day we have been pulling back the layers of the ever-expanding Quality Score. Hopefully, all of the information we've been providing has been helpful and will allow you enhance your campaign's performance. However, be cautious because as you optimize your account in order to improve your AdWords Quality … [Read more...] about Avoid the AdWords Quality Score Slap: How to Make Common Changes to Your Account Without Damaging Your Quality Score
Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine
We write a lot about Google AdWords' Quality Score. There I said it. But as long as Google has the largest share of search traffic, AdWords will continue to be the main driver of the PPC industry and we'll continue to help turn your campaigns into well-oiled machines. As you know, at the heart of Adwords is the Quality Score. Google has left search engine marketers to their … [Read more...] about Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine
Diversify Your Campaign and Explore New Search Territory
Giving your AdWords or Yahoo account a jolt is a good start to revitalizing your PPC campaign, but that doesn't have to be your only strategy. I know it's difficult to get out from under the shadow of AdWords but there are other search engines that can generate supplemental traffic and conversions. Diversifying your PPC ad distribution can have very beneficial effects on your … [Read more...] about Diversify Your Campaign and Explore New Search Territory
To Optimize, or Not To Optimize
There has been some discussion over at Small Business SEM regarding an offer for an automated campaign optimization from Google. I give can give Matt some feedback on this as we have had a handful of clients optimized by our AdWords representatives. Our official stance on optimizations is this: similar tactics are employed for each optimization (so they are not very … [Read more...] about To Optimize, or Not To Optimize
