On Demand Webinar Top Ten Social Media Advertising Hacks Of All Time Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. Click here for a pdf of the webinar transcript. Webinar Transcript Welcome everyone. This is Matt Umbro of Hanapin Marketing. We have a special webinar for you today, … [Read more...] about On Demand Webinar – Top Ten Social Media Advertising Hacks Of All Time
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TikTok Advertising: Should You Test It?
Today is a time when getting in front of a large engaged audience is as important as ever, and TikTok has emerged as a huge place people are spending their time. TikTok is the newest and one of the most popular social platforms right now, especially with many people having extra time, and are looking to be entertained. For those who have extra budget, a plethora of creative … [Read more...] about TikTok Advertising: Should You Test It?
How to win attention with Instagram Reels
Instagram Reels went from "cool new feature" to the heartbeat of the app in just a few years. Shortform video is now how people explore, learn, and decide what to try next. While Google still runs the show for high-intent search, attention is drifting. Young users often start with social media when they want to discover where to eat, what to buy, or how to solve a quick … [Read more...] about How to win attention with Instagram Reels
From targeting to trust: How privacy-first PPC turns GA4 into a customer compass
The ground under digital marketing is shifting. Third-party cookies are dying, and browsers are locking down tracking. People are actually reading those consent prompts now. If you run paid media, this isn't just a minor headache, as you need to rethink everything. Privacy-first PPC is how we keep campaigns working without being creepy. And Google Analytics 4 (GA4)? It's … [Read more...] about From targeting to trust: How privacy-first PPC turns GA4 into a customer compass
LinkedIn Ads Analytics: B2B Metrics That Matter
LinkedIn is the go-to place for professionals looking to connect, share, and do business. Now, it has become a powerful resource for B2B marketers. But running ads here isn't enough. You must pay attention to the right B2B metrics. Otherwise, you could be wasting time and money. With 1.1 billion users globally, LinkedIn is an essential tool for B2B social media. It often … [Read more...] about LinkedIn Ads Analytics: B2B Metrics That Matter
How Google and Meta Campaign Support Is Undermining PPC Agencies
A recent poll conducted via LinkedIn revealed 83% of PPC campaign managers believe campaign support from Google and Meta falls short. While this is based on a modest sample of self-selecting users, it reinforces the view that many working in the pay-per-click industry are frustrated, and that both the big platforms have been slow to address campaign support concerns. The … [Read more...] about How Google and Meta Campaign Support Is Undermining PPC Agencies
You Have 1 Second to Grab Attention with Social Ads: How to Maximize That Moment
Digital advertising formats give your business one second - maybe two, if you're lucky – to capture a user's attention. This presents a significant challenge, particularly when targeting younger demographics known for their shorter attention spans. If an advertisement fails to visually engage within this short timeframe, it's often dismissed. Creating powerful promotional … [Read more...] about You Have 1 Second to Grab Attention with Social Ads: How to Maximize That Moment
Reducing Your Dependency on Google Traffic – Part I: Social Search
After decades at the top, seismic transformations to the way the internet is accessed means Google's position as the gatekeeper of the internet is looking increasingly vulnerable. In this comprehensive study Ann Stanley, CEO of Anicca Digital, explores the ways you can expect some of these changes to affect your site traffic, and how you can pre-emptively adapt to reduce their … [Read more...] about Reducing Your Dependency on Google Traffic – Part I: Social Search
Ultimate Guide to Product Data Feed Management
From the early days of simple online catalogs to today's dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the … [Read more...] about Ultimate Guide to Product Data Feed Management
How to Get Found Online: 5 Tips for Small Business Owners in 2022
Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you have a website, its value primarily relies upon how well you can engage consumers. Engaging initially through one channel creates an … [Read more...] about How to Get Found Online: 5 Tips for Small Business Owners in 2022
Privacy Issues And The Return Of Branding
The rising concerns around privacy and the increasing number of regulations have pushed the biggest tech companies to review the information that they collect about consumers and how it is processed. In April 2021, Apple made a significant move and gave their users the ability to decide which apps can collect information about them. This shift toward more privacy control … [Read more...] about Privacy Issues And The Return Of Branding
How to do ASO in 2021: App Store Optimization Tips
The pandemic has dramatically affected the mobile app & game industry, and while some app categories have experienced unprecedented growth, others had to adjust to the market situation hoping for quick recovery. But that’s not the only surprise 2020 brought to the mobile app & game publishers: with the IDFA deprecation announced last year and that to be enforced soon in … [Read more...] about How to do ASO in 2021: App Store Optimization Tips
