After decades at the top, seismic transformations to the way the internet is accessed means Google's position as the gatekeeper of the internet is looking increasingly vulnerable. In this comprehensive study Ann Stanley, CEO of Anicca Digital, explores the ways you can expect some of these changes to affect your site traffic, and how you can pre-emptively adapt to reduce their … [Read more...] about Reducing Your Dependency on Google Traffic – Part I: Social Search
Search Results for: updates to paid media platforms
Ultimate Guide to Product Data Feed Management
From the early days of simple online catalogs to today's dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the … [Read more...] about Ultimate Guide to Product Data Feed Management
How to Get Found Online: 5 Tips for Small Business Owners in 2022
Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you have a website, its value primarily relies upon how well you can engage consumers. Engaging initially through one channel creates an … [Read more...] about How to Get Found Online: 5 Tips for Small Business Owners in 2022
Privacy Issues And The Return Of Branding
The rising concerns around privacy and the increasing number of regulations have pushed the biggest tech companies to review the information that they collect about consumers and how it is processed. In April 2021, Apple made a significant move and gave their users the ability to decide which apps can collect information about them. This shift toward more privacy control … [Read more...] about Privacy Issues And The Return Of Branding
How to do ASO in 2021: App Store Optimization Tips
The pandemic has dramatically affected the mobile app & game industry, and while some app categories have experienced unprecedented growth, others had to adjust to the market situation hoping for quick recovery. But that’s not the only surprise 2020 brought to the mobile app & game publishers: with the IDFA deprecation announced last year and that to be enforced soon in … [Read more...] about How to do ASO in 2021: App Store Optimization Tips
BMM Keywords are Dead: Google Ads Latest Update
Yesterday, Google announced the matching of Broad Match Modifier and Phrase Match keywords. This blog post will go over what this means, best practices, adjusting strategy, and my opinion as an agency strategist on how this will impact the future of paid search. The Down Low TL;DR - This allows for more granular targeting. This change, along with Google’s recent … [Read more...] about BMM Keywords are Dead: Google Ads Latest Update
The Ethical Implications Of PPC Advertising & How To Overcome Them
Earlier this year when Amazon, Apple, Facebook and Google attended an antitrust hearing, a ton of transparency concerns that were bubbling came to the surface. It was thought to be just a small part of a larger series of antitrust investigations, but with miscommunication and updates affecting the visibility of search terms, we’ve since questioned whether or not Google is … [Read more...] about The Ethical Implications Of PPC Advertising & How To Overcome Them
How Will Google Ads Limiting Search Terms Affect Account Managers?
Google Ads has started informing advertisers that they will begin limiting search term reports, due to privacy concerns. Google’s Statement: “In order to maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched for. We’re … [Read more...] about How Will Google Ads Limiting Search Terms Affect Account Managers?
PPC News: Keeping Pace with the Industry
The digital marketing landscape is constantly changing. Being a good digital marketer means keeping tabs on these changes so you're marketing strategy can keep up too. This blog will cover some of the best places across the internet to find the brightest minds and most up-to-date news of the PPC industry. And hey, you’ve already made it here, which means you’re doing great so … [Read more...] about PPC News: Keeping Pace with the Industry
40+ Ad Examples in the Ad Gallery
The Ad Gallery is one of the most comprehensive galleries of paid media ads to date. With over 40 digital ad types including visuals and specs, this will surely be the digital advertising reference you visit time-and-time again in 2020. You can use the Ad Gallery to filter by ad type and platform too. Say you're... looking to do ads only on Google and Youtube; just … [Read more...] about 40+ Ad Examples in the Ad Gallery
Introducing the Ad Gallery
Have you ever wished you could see all digital ad types in one succinct place with visuals to remind you of what they actually look like? Us too! And now you can with our new Hanapin Marketing Ad Gallery. As digital marketers, we’re living in an ever-changing ad landscape. Platforms release and change ad types on a regular basis these days. There are so many, in fact, … [Read more...] about Introducing the Ad Gallery
Beginner’s Guide to Pinterest for Business
Pinterest is a growing advertising platform that can boost any company’s reach and sales, especially for e-commerce brands. This guide will walk you through setting up your Pinterest for Business account, creating Pins, and launching ads. It will also help you start to create a budding Pinterest strategy that will drive conversions and loyalty from your targeted audience. Why … [Read more...] about Beginner’s Guide to Pinterest for Business
