Last week a friend asked me, "Outside of hands-on experience, where are the best places to learn PPC on the Internet ." This got me thinking about something Seth Godin said, "We're not going to outgrow our need for information." We live in a time where there's so much information freely shared across the web. Some of it is good and some of it is crap. Either way we're … [Read more...] about Your Resource Guide To Learning PPC
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The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Google Analytics Settings Google Analytics is vital to gaining business insights about your website. The most important takeaway is that your analytics can unquestionably lead your business to better decisions. Out of the box, Google Analytics is tremendously powerful. When you take the time and dedicate the business resources to the customization of Google Analytics the … [Read more...] about The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
25 Reasons to Use Bing Ads Now
Over here at Bing Ads our aim is to make paid search easy and ensure that it gives you a powerful return on the time and money you invest. So how can we do that for you? Above and beyond the fact that the Yahoo Bing Network is 29% of the search marketplace (that’s nearly one-third of all search queries in the US), here are 25 more great reasons to (re)sign up for Bing … [Read more...] about 25 Reasons to Use Bing Ads Now
Heroview: Facebook Advertising vs. PPC
Today’s #Heroview featured Emily Las (@Emlas) as she shares her experiences in Facebook advertising techniques, as compared to techniques utilized in Adwords. As a veteran in Facebook advertising at Starworks Group, Emily comes to us today with a wealth of knowledge on the subject. Check it out below! Thanks again for all you who participated in this month’s … [Read more...] about Heroview: Facebook Advertising vs. PPC
PPC News Roundup for December 31, 2010
Do you regularly use analytics to make decisions about account performance? If not you might want to become familiar as the analytics industry is growing and maturing. Garry Przyklenk of Search Engine Watch has written a post taking a look at the growing importance of web analytics in 2010. The goal of using analytics has shifted from spitting out reports with as much data as … [Read more...] about PPC News Roundup for December 31, 2010
