Did you know that there are at least 720,000 hours of fresh video content uploaded on YouTube per day? That soaring number shows that internet users are attached to videos. Gone are the days when businesses use those bulky, text-heavy paragraphs to give their audiences an idea of what they're selling. Videos can do it so much better without annoying them. It makes … [Read more...] about How to Create Video Marketing That Converts
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Five Reasons to Repurpose Your Old Blog Posts Right Now
Do you ever get that feeling that your content is running out and there's nothing new to write about? Well, this piece should help solve some of those problems. The old blog posts are still relevant and can be repurposed as part of the content marketing strategy. Below are reasons you should repurpose your old content and how it helps your content marketing … [Read more...] about Five Reasons to Repurpose Your Old Blog Posts Right Now
Five Crucial Aspects of the Most Popular PPC Ad Platforms
Nowadays, it's rare to find a business that isn't trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn't always easy. As a newbie in the world of paid media, navigating your way around all the major PPC platforms … [Read more...] about Five Crucial Aspects of the Most Popular PPC Ad Platforms
Six Ways to Adjust Google Ads to Save Budget
You don't have to be a financial expert to know that the economy is in a rough patch. The vast majority of workers are working from home or laid off, retail stores are closed, and most bars and restaurants haven't been open for dine-in customers. For most of the nation staying home has been a good thing for the eCommerce industry, however, which saw a 25% … [Read more...] about Six Ways to Adjust Google Ads to Save Budget
Google Display Network Vs. Google Search Network: Which One is Better for Maximum Brand Awareness
Let’s get this out of the way first. The display network and the search network are both helpful in increasing brand awareness. Both tools can reach target audiences. But the question is, which one is better in branding campaigns? Is it the display network or the search network? You can achieve massive success in brand awareness without using google’s advertising … [Read more...] about Google Display Network Vs. Google Search Network: Which One is Better for Maximum Brand Awareness
Social Media Marketing in 2022: Five Trends to Double-Tap on
Social media is always evolving. Long gone are the days when the platforms were just for socializing and posting status updates. In our digital-first world, social media has become a non-negotiable part of every savvy brand’s digital marketing strategy. The ever-changing users’ behavior and never-ending innovative feature updates from social media platforms keep marketers on … [Read more...] about Social Media Marketing in 2022: Five Trends to Double-Tap on
Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List
This year we will be celebrating ten years since the launch of Google Tag Manager (GTM), a tool that many readers here will be familiar with and have benefited from over the last decade. I firmly believe that gaining basic, practical knowledge of GTM will make any performance marketer better at their job. If you’re new to the industry or haven’t gotten around to exploring … [Read more...] about Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List
Google’s Shiny New Object: Performance Max
Source: Outshine Furthering its ever-increasing bid for automation and ease, Google unveiled a new advertising beta last spring, that, in essence, combines all previous automated betas into one. The new campaign type is called Performance Max, and has elements of its predecessors, Smart Campaigns and Discovery, but is the first of its kind to also include Google's marquee … [Read more...] about Google’s Shiny New Object: Performance Max
How Automation Hurts Rank, And How to Fix It
Imagine you are offered an opportunity to have control of all the creative, copy, and budget in your Google Ads account (or your paid media platform of choice) put in the hands of an anonymous six-year-old user. Each day, you are allowed to tell them whether they should or should not spend money, how valuable a conversion is, and nothing else. This is billed as a massive gain … [Read more...] about How Automation Hurts Rank, And How to Fix It
Use Customer Lifetime Value to Find More of Your Best Customers
With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make more sophisticated marketing decisions. One approach to this is utilizing customer lifetime value (LTV) to segment your best customers and ultimately find more of them. In this article, we’ll … [Read more...] about Use Customer Lifetime Value to Find More of Your Best Customers
Three Key Facebook Metrics to Understand Ad Performance
My fellow digital marketers - before we talk about Facebook performance metrics, please complete this short survey. Question: Why do you create new Facebook ads?A. Out of pure habit.B. Our creative team never has enough work to do.C. Because ABT - “Always Be Testing” - amiright?D. It’s in the contract! We promised our client X new ad creatives per month!E. We let our … [Read more...] about Three Key Facebook Metrics to Understand Ad Performance
Call Tracking, Google Ads, and PPC: What Are They Really Telling You?
What happens after prospects click on your ads? Do they fill out a form, dial-up a call, make a purchase on your website, or download an e-book? Brands now have the power to drive leads and customer calls through numerous channels, including Google Ads. It means that prospects are only one click away from taking targeted action, otherwise known as a conversion. If … [Read more...] about Call Tracking, Google Ads, and PPC: What Are They Really Telling You?
