The real-world impact of inaccessible channels and content is devastating for millions of people. Lack of equal access to information fosters extreme isolation. It silences far too many people, and yet the majority of site developers, content creators, and SEOs fail to do the basics to make their websites accessible. In the early ‘90s, brands were FORCED to install … [Read more...] about Web Accessibility and Compliance: Essential for Users, Good for SEO
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Google Ads Resources for the Novice or Expert B2B Advertisers
B2B advertising hosts a number of challenges for marketers. Platforms are not created with B2B advertising in mind, because the sales process is too long and attribution is murky. Additionally, markets are more niche and multiple people are involved in each decision. However, since 93% of the B2B sales process begins via search, marketers who ignore the digital component of … [Read more...] about Google Ads Resources for the Novice or Expert B2B Advertisers
10 Key Trainings You’ll Only Find at Hero Conf Austin 2022
One thing is certain about digital marketing: it is ever-changing and it's constantly putting us on new quests to find effective and innovative solutions. This is exactly why we are so passionate about this industry! Eight years of practice have helped us perfect the ideal conference formula to find the balance between learning and unwinding. From January 31st to … [Read more...] about 10 Key Trainings You’ll Only Find at Hero Conf Austin 2022
Winning in Multi-Channel Strategy, The Age New Marketing Model; Do More with Less
Marketers often struggle with juggling resources, budgets, and silos but are still expected to prove ROI. From the CFO to the CEO, to the shareholders, everyone wants to know how the allotted advertising and marketing dollars translate into bottom-line sales. Whether internal or agency, when it comes to performance marketing there are always high expectations of … [Read more...] about Winning in Multi-Channel Strategy, The Age New Marketing Model; Do More with Less
Five Best PPC Advertising Strategies in 2021
Source Being one of the fastest ways for drawing new visitors to a website, PPC marketing is also one of the most powerful tools for attracting a target audience and business development. Although it goes hand in hand with SEO marketing, the main difference is that it is not organic but paid. Therefore, it brings results almost instantly. PPC marketing is an integral part … [Read more...] about Five Best PPC Advertising Strategies in 2021
The Top 25 Most Influential PPC Experts in 2021
If there’s anything COVID-19 has taught us is the importance of community. As an organization, one of our many goals is to uplift the PPC industry and be a platform to highlight the growing talent in this community. Keeping that in mind, we are excited to present you all with the highly anticipated Top 25 list with the most influential PPC experts of 2021. With everlasting … [Read more...] about The Top 25 Most Influential PPC Experts in 2021
How to Get the Most Out of Facebook Video Ads Strategy
Creating advertising campaigns for Facebook can be pretty overwhelming. You see, this platform is increasingly crowded with businesses promoting their products or services, so you need to employ valuable content that engages your audience and makes your brand stand out from your competitors. When it comes to developing winning content, there's no better option than … [Read more...] about How to Get the Most Out of Facebook Video Ads Strategy
For The Love Of Sitelinks
In PPC, we can do some pretty amazing things to help ensure a brand’s message is being heard by its audiences. Extensions are in fact, one of the tools Google equips digital marketers with to do so. We have image extensions that display product visuals and also price extensions that are used a bunch when sharing price points with relevant users, but another heavyweight … [Read more...] about For The Love Of Sitelinks
Privacy Issues And The Return Of Branding
The rising concerns around privacy and the increasing number of regulations have pushed the biggest tech companies to review the information that they collect about consumers and how it is processed. In April 2021, Apple made a significant move and gave their users the ability to decide which apps can collect information about them. This shift toward more privacy control … [Read more...] about Privacy Issues And The Return Of Branding
12 Important PPC Trends To Watch In 2021
Technology is getting advanced day by day, hence making it necessary for brands to function according to the new trends. By understanding these new PPC trends, brands and marketers can stay ahead of the competition and provide better ROI. Otherwise, businesses will fall behind those who invested the time and resources to keep up with the latest trends. Brands and marketers … [Read more...] about 12 Important PPC Trends To Watch In 2021
What a Post-Pandemic Marketing Strategy Should Look Like
In early 2020, non-essential vendors and workplaces closed their doors, events became virtual, and e-commerce boomed. Now, as the world continues its journey towards looking more like it was 15 months ago, marketers again need to think strategically about their next move. While the future can’t be predicted as such, we can use previous learnings and follow current trends … [Read more...] about What a Post-Pandemic Marketing Strategy Should Look Like
Think Big About Cross-Channel Data!
You’ve probably noticed that every single PPC agency out there is “data-driven”. So why is it that most agencies we meet are struggling with data silos that make cross-channel optimization difficult and agency-wide insights near impossible? We call this the data-driven contradiction: most agencies aspire to be data-driven, yet the technically complex reality of … [Read more...] about Think Big About Cross-Channel Data!
