Google Ads reduced visibility for search terms in September. Most advertisers are reporting a 20% drop in the number of search terms being reported. There are two workarounds to this, and if you have auto-tagging enabled in your Google Ads account, you can find the missing search terms in Google Analytics. Here's how: Using vLookup to compare queries in Google Ads vs. … [Read more...] about How to Find Missing Search Terms for Google Ads
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A Guide For Letting Go of Outdated Google Search Best Practices
Late last year, I lost the confidence of a client when I advocated for a restructuring of an account that focused on campaign consolidation. This person used a PPC Hero Blog post from 2014 as fuel for their counter-argument that advocated for the opposite of my recommendation. I did the math and 2014 is the equivalent to 20 PPC years ago. The pace at which Google products … [Read more...] about A Guide For Letting Go of Outdated Google Search Best Practices
September 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google limits Search Terms transparency due to privacy concerns Details: In early September, Google began withholding information on low impression search query results. Moving forward, that data will “only include terms that were searched by a significant number of users”. … [Read more...] about September 2020 Updates to Paid Media Platforms
Facebook Video Ads Campaigns: Everything You Need to Know!
Facebook has grown far beyond being just the place people go to share cat memes and have heated discussions with their peers. In recent years, the platform has become a network where users discover new products, primarily through video ads' consumption. With its unique ability to drive engagement and conversions, Facebook presents excellent opportunities that e-commerce … [Read more...] about Facebook Video Ads Campaigns: Everything You Need to Know!
6 LinkedIn Ads Updates you Missed: Transform Your 2020 B2B Marketing Strategy
In 2020, the waves of news ceaselessly wash over us. It’s hard to keep up with marketing industry news with the world and national news on the center stage. This article should make it easier for you - a tidy package of LinkedIn Ads updates you may have missed. As 2020 has been slowly imploding, LinkedIn Ads has upped its game again and again, in ways that many marketers might … [Read more...] about 6 LinkedIn Ads Updates you Missed: Transform Your 2020 B2B Marketing Strategy
August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple of years. The success … [Read more...] about August 2020 Updates to Paid Media Platforms
Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
By now, I would hope you’re making ample use of Google’s curated lists across paid search, Display, & YouTube. If not, I recommend reading why it’s important to be taking full advantage of layering audiences on search campaigns. With the addition of affinity audiences to Google search campaigns, we now have the ability to continue to hone our top-of-funnel audiences and … [Read more...] about Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
Navigating A Successful “Difficult Conversation”
There are few things that instill such fear as the four words: We need to talk. Why is that? What tells us that we should first worry and start assuming it’s for the worst? Our human brains are created with an amygdala rooted in the need to protect us from danger. And even the simplest of questions “Hey, can we talk?” elicits a lightning bolt of fear and uncertainty … [Read more...] about Navigating A Successful “Difficult Conversation”
July 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Buy on Google is now commission-free Details: Following the addition of free product listings a couple of months back, Google Shopping will offer commission-free access to their native checkout within product listings via “Buy on Google”. With the announcement, came a … [Read more...] about July 2020 Updates to Paid Media Platforms
Discovery Ads for New Customer Acquisition
I work with a brand that has a large presence on social media but is always looking for new ways to acquire new customers and expand their reach on Google. Since they regularly use Facebook, we have access to lots of creative assets. We have dabbled in some display advertising before, but they were looking for something new to try. The solution? Discovery … [Read more...] about Discovery Ads for New Customer Acquisition
The Guide To Google Ads’ Reach Planner
Google Ads Reach Planner is a powerful tool within the Google Ads UI that can predict total user reach, costs, and frequency based on a number of audiences and budgetary inputs. I have personally used the tool for projection presentations a number of times now and the media plans the reach planner outputs are well-received by clients. Generally, the projections are decently … [Read more...] about The Guide To Google Ads’ Reach Planner
June 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Resources For Managing Campaigns through COVID-19 Details: Google has created a centralized space for their resources in managing paid ad campaigns in the mix of global pandemic. This page is chock-full of resources and tips on strategy for each network, platform, and … [Read more...] about June 2020 Updates to Paid Media Platforms
