It seems like much of the news coming out of Google Ads and Bing is the continued push towards audiences whether they be custom made or created by the platforms themselves. From in-market audiences for search, custom intent audiences, and I’m sure more in the future, we’re being presented some great targeting options and you really need to be testing these out across your own … [Read more...] about Why You Need To Be Layering & Testing Search Audiences
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How to Project Budgets for PPC Accounts with Sporadic Spend
Part of paid search is planning ahead to know how to spend your client’s money in the best possible way. To do that you need to start with a budget and delegate which platforms get a piece of your budget pie. But what happens when you aren’t given a budget and asked to give projections for a client? If the client has an established search campaign you can look at past … [Read more...] about How to Project Budgets for PPC Accounts with Sporadic Spend
Only 15 Hero Conf London Passes Left at 30% Off
At Hero Conf, we can tout that our speakers are required to provide at least three actionable takeaways from each presentation, or the fact that you have direct access to key players in paid search, including execs from Microsoft, Quora, iProspect & Merkle. But instead of expanding upon our own humble brags, we thought you're better off hearing it from our attendees … [Read more...] about Only 15 Hero Conf London Passes Left at 30% Off
Remarketing to User Actions Instead of Page Visits
When someone is brand new to remarketing, they typically start with an “all visitor” audience. This is not a surprise since “all visitor” audiences are a default audience in Google AdWords. Then as we get more experienced, we realize we can create audiences based off of other pages, YouTube actions, mobile app actions and more. But as Google’s technology evolved, so did the … [Read more...] about Remarketing to User Actions Instead of Page Visits
Automated Bidding Strategies By The Numbers
When you think about automated bidding, or any machine-learning algorithm, it’s useful to envision a physical machine with lots of gears and belts in need of plenty of oil to stay running smoothly. Not to mention, useful human stewards to keep it all functioning. Even though the machines we’re working with in the digital marketing sphere are less tangible, there’s a lot we can … [Read more...] about Automated Bidding Strategies By The Numbers
New Research! The State of Paid Social
The world of social has been quite eventful since we released the 2017 State of Paid Social report in July 2017. Between Facebook's Cambridge Analytica scandal and the closing of Partner categories, the slew of new updates on Linkedin (hello video and carousel ads), and the introduction of Quora into the playing field, social advertising is more complicated these days. While I … [Read more...] about New Research! The State of Paid Social
AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced yesterday (June 27, 2018) that it is rebranding its advertising suite of products, consolidating some services and revising others. The reasoning behind the change, as Google's official announcement of the consolidated networks points out, is multi-fold: ...marketers have more opportunities to reach consumers across channels, screens and formats. Advertising … [Read more...] about AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
The New Interface and Beyond: AdWords Updates 2018
It’s that time again – time to update you on the new features and tools in AdWords to take your digital marketing experience to the next level. From enhancing functionality on YouTube traffic to the machine taking over, all you’ll need to do is watch this webinar to have the pro tips you need to use these updates to your advantage. In this webinar, Optmyzr’s Fred Vallaeys and … [Read more...] about The New Interface and Beyond: AdWords Updates 2018
Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few cool new tools to let physical retailers target those shoppers heading to the stores. These initiatives are coming on the heels of research reporting nearly 80% of shoppers are willing to buy in-store when the items are available immediately. Google is expanding affiliate location extensions, … [Read more...] about Google Adds New Tools to Highlight Physical Store Locations
Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
The new AdWords interface is here, and everyone has an opinion about the new layout. This blog is not an opinion piece. You won't find me crying into my pillow about the AdWords interface updating by the end of 2018, scrapping our old AdWords dashboard navigation for good. This blog will teach you the more technical side of actually navigating the interface, for those of us … [Read more...] about Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
The Latest on LinkedIn Video Ads
In response to the growing popularity of online video ads on Facebook, Twitter, and YouTube, LinkedIn has joined its competitors with the launch of Video Ads on the platform. You may have seen Video Ads on the platform in recent months. LinkedIn has been testing video ads with select advertisers since August 2017, but Q2 is the first time the general advertising public has … [Read more...] about The Latest on LinkedIn Video Ads
Prepare Yourself for the Future of Audience Based Advertising
Brad will be featured at Hero Conf Austin for his April 16 keynote presentation, "Personalized Marketing in an Audience Centric World". Register to see him live! Imagine you’re sitting in your house or apartment relaxing after a hard day at work. You look around and the place is a mess. You don’t have the energy to clean it; so you do what everyone else does - you pick up your … [Read more...] about Prepare Yourself for the Future of Audience Based Advertising
