On Demand Webinar Grab Your CMO's Attention: How to Effectively Explain Valuable PPC Insights Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights
Search Results for: youtube
PPC Video Campaign Targeting Methods You Shouldn’t Forget
YouTube campaigns have always made deeper targeting available to the advertisers. I loved video campaigns from the beginning because I could target by age, gender, parental status, household income, and more. But while those layered targets are great, it’s not enough for me. I’m greedy like the Little Mermaid. “I want to be where the people are.” Don’t laugh. She’s got the … [Read more...] about PPC Video Campaign Targeting Methods You Shouldn’t Forget
Facebook Now Offering Mid-Roll Ads for Advertisers
It's hard to miss the video first initiative being made by almost every platform and advertiser, right now. We have seen a trend of interactive usage between cable and network television to visit websites and Facebook, participate in polls and watch additional content, to brands skipping cable all together and offering live content on Facebook, YouTube and other social media … [Read more...] about Facebook Now Offering Mid-Roll Ads for Advertisers
How to Take Your Retargeting To The Next Level
You’ve probably heard the old adage, “If at first you don’t succeed, try again.” Well, that’s certainly true in marketing. If your customers didn’t convert the first time they visited your site, then something about your messaging obviously didn’t work for them the first time around. Fortunately, there’s a remarketing ad for that. But here's the thing, customers come … [Read more...] about How to Take Your Retargeting To The Next Level
Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
If you haven’t started integrated video ads into your social media strategy then it’s time to start. Whether you’re in B2C or B2B, 2017 is shaping up to be all about video marketing. Video marketing can appear as complex because of the various platform offerings, across a growing range of devices, and the amount of work and time required to produced one video. At the same … [Read more...] about Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
On Demand Webinar: Why Your Agency Should Be Using a Consultative Approach
On Demand Webinar Why Your Agency Should Be Using a Consultative Approach Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Why Your Agency Should Be Using a Consultative Approach
2017: The Year You Launch Your Video Ads
I was reading an article recently about Generation Xers and how they consume content on YouTube and how to best engage with this coveted consumer cohort. The article noted that Gen Xers, who were born between mid-1960 and late 1970s, are predominantly using YouTube for trips down memory lane, for news content and for DIY videos. I am a Gen Xer and I agree with this theory, but … [Read more...] about 2017: The Year You Launch Your Video Ads
On Demand Webinar: Clever Retail Strategies to Increase Online Traffic & Revenue
On Demand Webinar Clever Retail Strategies to Increase Online Traffic & Revenue Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Clever Retail Strategies to Increase Online Traffic & Revenue
The Greatest PPC Comeback of All Time?
I am not a die-hard NFL watcher. Even when my hometown team has played in the big game I am not one to be glued to the TV, pile of wings on my lap, screaming wildly at amazing plays. But I do watch it every year. I enjoy the spectacle, the pomp and circumstance, the commercials. This year I was even less inclined to watch as a team more hated than Duke Basketball vied for the … [Read more...] about The Greatest PPC Comeback of All Time?
On Demand Webinar: How to Master the Mobile Market in 2017
On Demand Webinar How to Master the Mobile Market in 2017 Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: How to Master the Mobile Market in 2017
On Demand Webinar: Understanding the Ins and Outs of Programmatic for PPC
On Demand Webinar Understanding the Ins and Outs of Programmatic for PPC Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Understanding the Ins and Outs of Programmatic for PPC
6 Digital Marketing Strategies You Need To Know
I believe that if you work in digital marketing, you need a base understanding of all of the subcategories of digital marketing in order to excel in your specific area. As an Account Manager at a digital marketing agency, it’s easy for me to get wrapped up in the latest and greatest PPC updates. There are dozens of blog posts released every day about strategies, how-to’s, and … [Read more...] about 6 Digital Marketing Strategies You Need To Know
