On Demand Webinar New Bing Updates You Need in 2017 for Optimal Performance Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – New Bing Updates You Need in 2017 for Optimal Performance
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The Simple Beauty Of A PPC Bid Template
I will not lie: I am not the biggest proponent of automated optimizations and tools. Consider me a skeptic à la Will Smith in iRobot. The more automation programs you use, the more programs that can and will break, go down in times of critical need, etc. Relying solely on automation tools for optimizations feels like putting every single very fragile egg in one basket. This is … [Read more...] about The Simple Beauty Of A PPC Bid Template
Apple Search Ads: What You Need To Know To Improve Performance
Which apps do you use the most often? Which apps do you spend the most time in? I’m guessing you probably use and spend the most time in Facebook, Instagram, Google Maps, Snapchat, Spotify, Messenger, Pandora, and Youtube. Or at least some combination of those apps. Did you know that apps now account for 90% of time spent on mobile, with the other 10% spent in mobile … [Read more...] about Apple Search Ads: What You Need To Know To Improve Performance
On Demand Webinar – Top Tips for Travel Marketing Success
On Demand Webinar How We Used Gmail Ads to Skyrocket a Travel Client's Sales by 50% Presented by Please be sure to bookmark this page for future access to this webinar. 5 Tips for the Travel Marketer Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Top Tips for Travel Marketing Success
On Demand Webinar: PPC Predictions and Trends You Need to Know in 2017
On Demand Webinar PPC Predictions and Trends You Need to Know in 2017 Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: PPC Predictions and Trends You Need to Know in 2017
The Ultimate Guide To LinkedIn’s Ad Units
This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World's Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. If you’re currently advertising, or considering advertising on LinkedIn’s PPC platform, you’ll want to … [Read more...] about The Ultimate Guide To LinkedIn’s Ad Units
60% Better CTR With Google DSK Campaigns And Other Real World Results
Years ago Google introduced a product that paired low-funnel high-intent sites with contextual keywords. This GDN product was retired, only to be re-released this year in the form of beta, DSK Campaigns. What is Google offering in this campaign type? DSK stands for Display Select Keywords, meaning you only target the most promising keywords and when you take the Content … [Read more...] about 60% Better CTR With Google DSK Campaigns And Other Real World Results
Reflections Of A PPCer At The End Of The World…Errr, 2016
2016 was a great year for PPC. I know that's an odd way of beginning an article about 2016 since let's be honest, 2016 was pretty much a terrible year in many aspects. Perhaps there is some yin-yang action happening behind the scenes connecting PPC to the real world? Whatever it might be, digital marketing in 2016 grew overall in terms of spend, social media advertising … [Read more...] about Reflections Of A PPCer At The End Of The World…Errr, 2016
Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look fondly (or maybe begrudgingly) upon the past year and pat ourselves on the back for getting through it in one piece. Before we set sights on what is to come in 2017, let us … [Read more...] about Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
On Demand Webinar – Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017
On Demand Webinar Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017 Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017
On Demand Webinar: Using Data to Create a Killer Business Story for Your C-Suite
On Demand Webinar Using Data to Create a Killer Business Story for Your C-Suite Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Using Data to Create a Killer Business Story for Your C-Suite
On Demand Webinar: Drastically Improve Your Users’ Online Experience With A/B Testing
On Demand Webinar Drastically Improve Your Users' Online Experience With A/B Testing Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Drastically Improve Your Users’ Online Experience With A/B Testing
