I am a rule-follower. I always have been. Strunk & White’s The Elements of Style continues to be my go-to writing guide (which is why I will never say the phrase “I am nauseous” and neither should you). This doesn’t mean I never break rules, but I am a firm believer in understanding why a rule is there before throwing it out the window. Why am I talking about … [Read more...] about All’s Fair In Love And PPC: Understanding AdWords Policy
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On Demand Webinar: Breaking Down The Facebook Auction For More Competitive Campaigns
On Demand Webinar Breaking Down The Facebook Auction For More Competitive Campaigns Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Breaking Down The Facebook Auction For More Competitive Campaigns
On Demand Webinar: Best Practices To Optimize Your Shopping Program in Real-Time
On Demand Webinar Best Practices To Optimize Your Shopping Program in Real-Time Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Best Practices To Optimize Your Shopping Program in Real-Time
On Demand Webinar: How Top Performer Campaigns Can Radically Change Accounts…For Better or Worse
On Demand Webinar How Top Performer Campaigns Can Radically Change Accounts...For Better or Worse Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: How Top Performer Campaigns Can Radically Change Accounts…For Better or Worse
On Demand Webinar: Dominate SEO and PPC Listings With These 5 Tactics
On Demand Webinar Dominate SEO and PPC Listings With These 5 Tactics Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Dominate SEO and PPC Listings With These 5 Tactics
On Demand Webinar: How To Maximize Conversions With Mobile Display Advertising
On Demand Webinar How To Maximize Conversions With Mobile Display Advertising Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: How To Maximize Conversions With Mobile Display Advertising
Weird Science: A Lesson In Failed Experiments
Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost per conversion is $407.16129. If our campaign is limited by budget and we raise our budget, we will no longer be limited by budget. So why, day after day, do I come to … [Read more...] about Weird Science: A Lesson In Failed Experiments
On Demand Webinar: How To Stand Out In The News Feed With Social Video Marketing
On Demand Webinar How To Stand Out In The News Feed With Social Video Marketing Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: How To Stand Out In The News Feed With Social Video Marketing
[New Webinar!] How To Stand Out In The News Feed With Social Video Marketing
A May 2016 study by Animoto found that over 70% of US marketers it polled planned to use social video ads in the coming 12 months, with Facebook leading the way among specific platforms, followed by Google’s YouTube and Facebook-owned Instagram. As your audience clearly grows more visually-oriented across social platforms, how are you peaking their interest? There are infinite … [Read more...] about [New Webinar!] How To Stand Out In The News Feed With Social Video Marketing
On Demand Webinar: How to Stand Out in the News Feed with Social Video Marketing
More about this Webinar A May 2016 study by Animoto found that over 70% of US marketers it polled planned to use social video ads in the coming 12 months, with Facebook leading the way among specific platforms, followed by Google’s YouTube and Facebook-owned Instagram. As your audience clearly grows more visually-oriented across social platforms, how are you peaking their … [Read more...] about On Demand Webinar: How to Stand Out in the News Feed with Social Video Marketing
On Demand Webinar: Can You Afford To Grow in 2017?
On Demand Webinar Can You Afford To Grow in 2017? Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Can You Afford To Grow in 2017?
On Demand Webinar: 6 Steps To An Advanced Competitor Analysis For Digital Marketers
On Demand Webinar 6 Steps To An Advanced Competitor Analysis For Digital Marketers Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 6 Steps To An Advanced Competitor Analysis For Digital Marketers
