The Google Partners "Ask An Agency" series continues as Hanapin Marketing President, Jeff Allen, speaks about hiring the right people. Watch as Jeff discusses what we look for in new hires and how our corporate values play into the hiring process. An Honest Look at Managing Growth: Part 3, Hiring the Right People The video can also be found here. … [Read more...] about Watch Part 3 of Google Partners “Ask An Agency” Series
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How to Get Ahead on the Google Display Network
This week, we here at PPC Hero are all about overcoming PPC's (and life's) many challenges. For me, those challenges usually encompass policy problems, reporting, training questions, the looming threat of a surprise webinar, and battling the nine-headed hydra that is the Google Display Network. So to help you in your own struggles with Google's expansive placement network, … [Read more...] about How to Get Ahead on the Google Display Network
Google Partners “Ask An Agency” Series Continues
In yesterday's video, our CEO, Pat East, was asked questions about company growth. Today, the interview continues, looking at factors such as quality of service, hiring ahead of the curve, and the growth of PPC Hero. An Honest Look at Managing Growth: Part 2, Factors that Impact Growth The video can also be found here. … [Read more...] about Google Partners “Ask An Agency” Series Continues
Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
Recently, our CEO, Pat East, and President, Jeff Allen, participated in the Google Partners "Ask An Agency" Series. This week we'll be releasing these videos on PPC Hero. The first video looks at how Hanapin Marketing has grown and continues to manage growth. An Honest Look at Managing Growth: Part 1 The video can also be found here. … [Read more...] about Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
The Big Lead Gen Mistake You’re Probably Making
Today marks the beginning of series week at PPC Hero. We'll be discussing issues that our authors have faced and how they've been overcome. From lead generation to eCommerce campaigns, we've shared our shortcomings and how we've risen to the challenges. Carrie is first this week, speaking about lead generation campaigns. In PPC we’re constantly checking performance and … [Read more...] about The Big Lead Gen Mistake You’re Probably Making
9 Hacks For Custom Automation [Webinar Recording]
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks! In the recording, Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing list out 9 hacks to customize … [Read more...] about 9 Hacks For Custom Automation [Webinar Recording]
Google AdSense: Monetize Content and Add Value
Looking to earn revenue from your content? Google’s AdSense program provides site owners a way to display Google AdWords ads and earn a percentage of revenue. For AdWords advertisers, AdSense is the basis for Display Network ads. In other words, Display Network ads are placed on sites that have signed up for AdSense. Ads can be customized to match a website’s look and feel … [Read more...] about Google AdSense: Monetize Content and Add Value
Mobile PPC Advertising When You Don’t Have A Mobile Website
The whole world is going mobile…. except for your company. While the rest of the world uses their mobile devices any time they have a free moment, you ask your users to wait until they are back home to hop on their computers to find the information they want. Whether they are in line at Starbucks or sitting on the subway, potential customers are accessing the Internet on … [Read more...] about Mobile PPC Advertising When You Don’t Have A Mobile Website
[Webinar Recording] Landing Page Games: Science vs Magic
In this new contest from PPC Hero, participants were pitted against each other in two brackets, the science bracket and the magic bracket. The first round was the reader vote where YOU got to decide who advanced to the final rounds for the live webinar. In the recording, Hanapin Marketing's CRO expert, Sam Owen, and Guest Judge, Tommy Walker from Conversion XL do a deep dive … [Read more...] about [Webinar Recording] Landing Page Games: Science vs Magic
[Webinar Recording] 10 Things Every PPC Account Should Have
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for your account(s)? It's easy to get wrapped up in big projects in your accounts and forget about the smaller, yet still very important, tasks that keep your account healthy … [Read more...] about [Webinar Recording] 10 Things Every PPC Account Should Have
[Webinar Recording] PPC Attribution: Bury The Last Click And Move On
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond last click and see all the interactions a user makes with your brand before the conversion. We all know different PPC clicks -- from display network … [Read more...] about [Webinar Recording] PPC Attribution: Bury The Last Click And Move On
Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Last week the big discussion across the PPC world was on Google's decision to make close variants mandatory for Exact Match keywords. Hanapin … [Read more...] about Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
