Whether we like it or not, multi-channel attribution is part of our digital marketing world - just as Game of Thrones has become part of mine. Understanding where each piece falls in the conversion funnel and how much credit should be given at each step, is crucial in maximizing conversions. We all know this, right? But that doesn’t mean it’s any less confusing! Well today … [Read more...] about Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
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[Webinar Recording] BFFs: 10 Ways Agencies & In-House Teams Can Work Together
Working with an agency can bring valuable resources (and time!) to the table, but it can be really hard to take that first step towards that sort of relationship. Our experts use their own unique perspectives to not only talk about the situations in which you could utilize an agency, but also how to maintain a healthy relationship once you're working together. You're sure to … [Read more...] about [Webinar Recording] BFFs: 10 Ways Agencies & In-House Teams Can Work Together
[Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4
Do you have a plan in place for users that don't convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you've said no or are even just teetering on the fence, its time to get your ducks in a row! The holidays are just around the corner and you want to be sure you not only have a plan, but a good plan in place. With … [Read more...] about [Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4
Bing Ads Announces Release of Top Movers Feature
Yesterday, Bing announced the release of a new feature: the Top Movers feature, very similar to what AdWords offers under the “Home” selection on their navigation bar. Bing’s official release reports that the new tool will help illuminate variations in clicks and spend, pick out campaigns and ad groups that are the greatest source of these variations, and even potentially … [Read more...] about Bing Ads Announces Release of Top Movers Feature
Ace the Google AdWords Advanced Display Exam
Last month I gave you some tips and insights to the Google Fundamentals Exam, and as promised I’m back to help with another test: the Google Advanced Display Exam. Whether you’re a first timer, retaking it after a tough first try, or returning now that your 12 month window of freedom has expired, I’ve provided a walk-thru of the themes that will help you ace this test! As … [Read more...] about Ace the Google AdWords Advanced Display Exam
Morning Clicks: Bing Opportunites Tool Upgraded, AdWords Puts Focus on Shopping Campaigns
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. The new and improved look for Bing Ads came with updates to the opportunities tab with advice on what to change in your Bing account. [Search Engine … [Read more...] about Morning Clicks: Bing Opportunites Tool Upgraded, AdWords Puts Focus on Shopping Campaigns
[Webinar Recording] 8 Tips To Optimize Your Google Shopping Campaigns
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are, there's something more you could be doing and more opportunities for optimizations you just might be missing. From … [Read more...] about [Webinar Recording] 8 Tips To Optimize Your Google Shopping Campaigns
Morning Clicks: Advertisers are Butt of Jokes from Adobe/HBO, and More.
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Wherein Adobe unveils an humorous ad, and oblivious marketers are the butt of the joke. [Digital Buzz Blog] Look's like Time Inc's digital advertising … [Read more...] about Morning Clicks: Advertisers are Butt of Jokes from Adobe/HBO, and More.
[Webinar Recording] PPC Mistakes You Didn’t Know You Were Making
Let’s face it - in the flurry of the tasks and strategy involved in PPC, you've made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens. In this webinar, our experts will go through four different areas where mistakes occur frequently, sometimes without you really understanding what the problem is. In … [Read more...] about [Webinar Recording] PPC Mistakes You Didn’t Know You Were Making
Advanced ABCs of PPC – Terminology & Strategies to Remember
In the spirit of last week’s blog series, I’d like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I’ll uncover some more advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns. Class is … [Read more...] about Advanced ABCs of PPC – Terminology & Strategies to Remember
Bing Announces Changes to Interface, New Metric, and More
While we of course love Bing for its non-aesthetical properties (a wonderful personality, and always shows up to the party with a kick-butt bowl of bean dip), no one’s discouraging it from a trip to the beauty parlor. Okay, okay, Microsoft is changing more than just the interface’s appearance, as they detailed on Monday. Bing Ads will now feature: Destination URL … [Read more...] about Bing Announces Changes to Interface, New Metric, and More
[Webinar Recording] Measuring PPC Return: Are Your Ad Dollars Going To Waste?
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements and market analysis for PPC, but also gives you ideas on how PPC can be a valuable asset to your marketing and sales departments. A great webinar for both PPC and … [Read more...] about [Webinar Recording] Measuring PPC Return: Are Your Ad Dollars Going To Waste?
