You're doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It's time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don't know about (yet!). From quality score to ad extentions to conquesting, be ready to be a smarter PPC manager. In the recording below, experts Erin Sagin … [Read more...] about [Webinar Recording] 10 Ways To Outsmart Your PPC Competition
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Understanding Causation and Correlation in Paid Search
As account managers we spend much of our time surrounded by data— percentages, rate stats, averages, raw numbers spilling around us like the cascading binary from The Matrix. And through sheer exposure to this sea of numerical information, we develop a foundational understanding of how PPC works. However, the data that surrounds us isn’t comprised only of results. It holds … [Read more...] about Understanding Causation and Correlation in Paid Search
Google Introduces Bulk Changes in Shopping Campaigns
Hey you. Yeah, you! It’d behoove you to upgrade your PLA campaigns to Google Shopping campaigns. Why? Because Google is retiring the legacy PLA format in under eight weeks. According to Google, the early returns are in on the Shopping campaigns: “Advertisers who’ve upgraded like Farfetch, US Mattress, LiBoutique and ValuePetSupplies are seeing great success thanks to the … [Read more...] about Google Introduces Bulk Changes in Shopping Campaigns
Live Landing Page Audit [Webinar Recording]
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you're just not sure? PPC Heroes and their allies are here to help! In the recording, Hanapin Marketing's Associate Director of Paid Search and resident CRO expert, Sam Owen, and WiderFunnel's Founder and CRO expert, Chris Goward, host a live … [Read more...] about Live Landing Page Audit [Webinar Recording]
Putting “Fun” Back In The AdWords Fundamentals Exam
The time has come! You're ready (or not) to take your first AdWords certification exam! Where to start? How to begin? There are a few introductory steps, some changes you'll want to be wary of, and, of course, suggestions for where to focus and how to approach this exam! Practice for The AdWords Fundamentals Exam Step 1 - Get the Fundamentals Guide. Google wants you to … [Read more...] about Putting “Fun” Back In The AdWords Fundamentals Exam
Questions To Ask Before Handing Over Your PPC Account [Webinar Recording]
At some point during your time in PPC, you'll probably have to participate in an account transition, whether that is you handing over an account to someone else or vice versa. It can be an unsettling time as you want to make sure that goals stay on target, the account stays healthy, communication stays open, and overall, the transition is a smooth one. What questions should you … [Read more...] about Questions To Ask Before Handing Over Your PPC Account [Webinar Recording]
Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
It’s been a busy week for the developers over at Google AdWords and Analytics, as they’ve rolled out a bevy of new functionality items over the past few days. Automating Branded Segmenting in Analytics Recognizing the ubiquity of the commonplace best practice to segment Brand traffic out from the rest, Google Analytics can now automatically do this for you. Analytics is able … [Read more...] about Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
Google: Stop Losing the Forest for the…Quality Score
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score (PDF), in tandem with a video explaining the AdWords auction parsing process. While there’s a treasure trove of information in both resources, Google seems primarily interested in driving home … [Read more...] about Google: Stop Losing the Forest for the…Quality Score
OnDemand Webinar – 8 PPC Tactics Not (Yet!) On Your Radar
On Demand Webinar 8 PPC Tactics Not (Yet!) On Your Radar Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar – 8 PPC Tactics Not (Yet!) On Your Radar
4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
When it comes to mobile e-commerce, we tend to go for the big flashy topics and metrics. But we don't always spend time actually looking into performance and identifying when it's working and when it's simply not. Today we investigate e-commerce from a mobile perspective and identify just you're doing (or not doing) that's causing your mobile e-comm to, for lack of a better … [Read more...] about 4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
[Webinar Recording] Make Them All Click! Fail-Safe Ways To Convert Your Leads
In PPC, your job doesn't stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you've wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing page, but maybe you're dealing with a less-than-great website (and there's no option to change it at the moment) or you're running into some road … [Read more...] about [Webinar Recording] Make Them All Click! Fail-Safe Ways To Convert Your Leads
Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]
You've heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle - are you ready to take your ecommerce plan to the next level? Are Google’s Shopping Campaigns and Dynamic advertising still uncharted territory for you? These new features increase your reach for optimizing bids and settings while making the overall search … [Read more...] about Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]
