Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio's new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of having both an automated system and a "Captain" to guide the technology. It explores new questions like: Why does it matter to have … [Read more...] about Steering An Automated Ship: How to Avoid Bidding Pitfalls [Webinar Recording]
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Google’s Keyword Planner Just Got Awesome Today
I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would be. Sure, I kept going back for the nuggets of useful information available, but I always wanted more. Well, that little intern just graduated and is ready to do more in-depth … [Read more...] about Google’s Keyword Planner Just Got Awesome Today
Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More
For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd "Step Inside AdWords" presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing several new updates to the advertising platform. Updates that, on the whole, didn't live up to the hype. First and foremost: we still have … [Read more...] about Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More
Optimize PPC Conversion Rates Without Touching a Landing Page
We love to talk about Conversion Rate at PPC Hero. Our job doesn't stop with acquiring traffic; we have to make sure that traffic ends up doing something of value - otherwise we've wasted our money. That part, however, isn't always easy. Our best intentions can sink for a number of reasons: No time or money for web designers / developers A boss or client who doesn't want to … [Read more...] about Optimize PPC Conversion Rates Without Touching a Landing Page
Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]
Remarketing allows you to follow users who've previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the more you dive in to remarketing, the more opportunities are available. What remarketing strategies are the best? What should or shouldn't you … [Read more...] about Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]
#ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click journey. It's called Conversion Rate Optimization (CRO). Chances are, you've tried it. Did you get the results you were looking for? Did you have a … [Read more...] about #ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]
8 PPC Tactics Not (Yet!) On Your Radar [Webinar Recording]
As Account Managers, you are constantly changing, rearranging, and editing your accounts. You are masters of organization, pro writers at ad copy, and ninjas at the bidding process. But sometimes, in the midst of all that awesomeness, its easy to forget or miss simple tactics that will save time and increase efficiency. In the below recording, two of Hanapin’s expert Account … [Read more...] about 8 PPC Tactics Not (Yet!) On Your Radar [Webinar Recording]
Keep Your Company’s PPC Spend In Check [Webinar Recording]
Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we hitting goals? Are we getting the right results? The big question is, what do you do when you see that PPC spend is too … [Read more...] about Keep Your Company’s PPC Spend In Check [Webinar Recording]
Dear Diary, Hero Conf 2014 Is Gonna Change My Life
Once upon a time— April 2013 specifically— in Austin, Texas many little PPC Heroes gathered to build their knowledge of all things PPC. What resulted was a mindblowing series of presentations, panels, workshops and social events that kept the folks gossip wheel spinning for months on end. When Hero Conf 2013 was in full swing, I stayed in the loop through posts on our site … [Read more...] about Dear Diary, Hero Conf 2014 Is Gonna Change My Life
#ThinkPPC Webinar – PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape [Webinar Recording]
Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about moving your marketing budget around? How do you handle "micro-managing" of your PPC accounts? Should you hire an agency for PPC … [Read more...] about #ThinkPPC Webinar – PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape [Webinar Recording]
Tips to Tidy Up Your PPC Clutter [Webinar Recording]
Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up in a stuffy paid search account, your AdWords performance is most likely not all roses and sunshine. It’s time to throw open the windows, brush away those … [Read more...] about Tips to Tidy Up Your PPC Clutter [Webinar Recording]
Overspend and You: Why Your AdWords Spend Goes Over Budget
We’ve all seen our daily campaign budgets seemingly ignored by the AdWords system. It is usually not too big of a deal, just a few dollars here or there. Once upon a time I believed this probably happened because the system didn’t react in time to a series of clicks and ended up pausing the campaign after the budget was passed. “Oh well, at least it was close” is what I told … [Read more...] about Overspend and You: Why Your AdWords Spend Goes Over Budget
