From global hospitals to the small-town provider, from educators to insurance agents, marketing for healthcare-related fields is evolving more rapidly than for almost any other industry. This Webinar is perfect for healthcare administrators and marketers. Learn to spot vulnerabilities in your online strategy, and even learn to market more effectively through varied PPC ad … [Read more...] about SEO and PPC for the Healthcare Sector [Webinar Recording]
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9 Tips for Improving Cost-Per-Lead
When it comes to PPC account management, I feel like most techniques are geared towards growth and forward progress…and for good reason! I mean, who would prefer to only get the yellow part of the cotton candy and miss out on the blue and pink?! If you can have all three – what would that take? If you can find more conversions for your account – what would THAT take? However, … [Read more...] about 9 Tips for Improving Cost-Per-Lead
Webinar Recording – Live PPC Grader: Are You Acing or Failing?
Cut out what doesn't work and expand what does. It's simple in theory, but can be a lot more complex when it comes time to execute. One potential complication: What, exactly, needs to change? What bids should you double down on, and what campaigns simply aren't working? Optimizing PPC accounts can be tricky, which is why WordStream and Hanapin Marketing hosted a PPC Grader … [Read more...] about Webinar Recording – Live PPC Grader: Are You Acing or Failing?
Webinar Recording: Eight Things PPC Beginners Do (That You Should Too)
PPC pros don’t know everything when they’re just starting out. But the one thing they do know is how to follow and closely manage the fundamentals of account management that many seasoned experts end up taking for granted. But paying attention to those details will always end up improving your account, no matter where you’re at in the spectrum. This week’s webinar recording … [Read more...] about Webinar Recording: Eight Things PPC Beginners Do (That You Should Too)
How To Bid Smarter With Your Ideal Keyword Positions
Whenever we make changes in an account here at Hanapin we like to do what we call “Bookending”. Essentially this is creating a rough estimate of the projected impact of our changes on spend, conversions, CPA et al. It’s a fairly simple way of mitigating the potential problems at the end of the month that are common with managing PPC accounts: “How did we get so far over … [Read more...] about How To Bid Smarter With Your Ideal Keyword Positions
Webinar Recording: How to Win at Social PPC – Facebook Edition
Join digital advertising experts Sean Quadlin of Hanapin Marketing and John Lee of Clix as they delve into the world of social advertising, and the ever-expanding reach and influence of Facebook in particular. Video: Slides: Webinar Recording: How to Win at Social PPC - Facebook Edition from Hanapin Marketing Extra Questions: 1) For Months I had a Campaign … [Read more...] about Webinar Recording: How to Win at Social PPC – Facebook Edition
PPC Reality Vs. PPC Theater
Disclosure: The idea for this post from Chiefmartec.com who gave a great argument against big fancy dashboards that pump data into your brain and for strategic data that helps you make good choices. I see this type of PPC Theater when looking at reports from other agencies, when trying to peel back data I am sent from clients and even internally, at times, when we are talking … [Read more...] about PPC Reality Vs. PPC Theater
How the Visitors Flow Report in Analytics Will Make Your Account Better
The Visitors Flow report in Google Analytics gives a great visualization of what users are doing on your site. Since we PPC’ers are paying for our traffic, it is imperative that we have maximum clarity into their behavior. You can investigate your sweet, sweet traffic using all sorts of lenses, and you can use the information that you find in all sorts of ways in this awesome … [Read more...] about How the Visitors Flow Report in Analytics Will Make Your Account Better
Webinar Recording: Common PPC Pain Points
Certain PPC problems are easy to spot (Falling click-through-rate, low impressions, etc). Others are more like fault lines–subtle, yet indicative of potential future problems. Join Hanapin Marketing experts Cassie Oumedian and Kayla Kurtz as they discuss how toseek, find and fix common pain points. PPC Pain Points Webinar from Hanapin Marketing … [Read more...] about Webinar Recording: Common PPC Pain Points
2013 Benchmarks for Your PPC Performance Webinar Recording
Join Hanapin Marketing experts Eric Couch and Jacob Fairclough as they provide tips and metrics for measuring your PPC performance at the half-year mark. As we enter the final two quarters of the year, things like revenue, return on investment and annual performance come into sharp focus. 2013 Benchmarks for Your PPC Performance Webinar from Hanapin Marketing … [Read more...] about 2013 Benchmarks for Your PPC Performance Webinar Recording
What If Your Pet’s Life Depended On The Success of Your Ad?
The title of this post is based on two things: the classic National Lampoon cover, and a mental “exercise” from direct response legend Gary Halbert. The cover is self-explanatory, but the mental exercise runs along these lines: "What would I do if I had to write a letter and I had to get someone to respond to it or I would be beheaded literally?” And the expanded … [Read more...] about What If Your Pet’s Life Depended On The Success of Your Ad?
A Great Facebook Ad Deserves an Equally Great Landing Page
I’m definitely a hotdog enthusiast, frequently having a couple for lunch. I mean, what’s not to like: they’re easy to make, taste good, and are nicely filling with a good balance of protein to carbs. Of course, the not to like part is what might go into them and how they’re made. And that’s one reason I insist on Hebrew National and Nathan’s. But I’m certainly open to … [Read more...] about A Great Facebook Ad Deserves an Equally Great Landing Page
