Join digital advertising experts Sean Quadlin of Hanapin Marketing and John Lee of Clix as they delve into the world of social advertising, and the ever-expanding reach and influence of Facebook in particular. Video: Slides: Webinar Recording: How to Win at Social PPC - Facebook Edition from Hanapin Marketing Extra Questions: 1) For Months I had a Campaign … [Read more...] about Webinar Recording: How to Win at Social PPC – Facebook Edition
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PPC Reality Vs. PPC Theater
Disclosure: The idea for this post from Chiefmartec.com who gave a great argument against big fancy dashboards that pump data into your brain and for strategic data that helps you make good choices. I see this type of PPC Theater when looking at reports from other agencies, when trying to peel back data I am sent from clients and even internally, at times, when we are talking … [Read more...] about PPC Reality Vs. PPC Theater
How the Visitors Flow Report in Analytics Will Make Your Account Better
The Visitors Flow report in Google Analytics gives a great visualization of what users are doing on your site. Since we PPC’ers are paying for our traffic, it is imperative that we have maximum clarity into their behavior. You can investigate your sweet, sweet traffic using all sorts of lenses, and you can use the information that you find in all sorts of ways in this awesome … [Read more...] about How the Visitors Flow Report in Analytics Will Make Your Account Better
Webinar Recording: Common PPC Pain Points
Certain PPC problems are easy to spot (Falling click-through-rate, low impressions, etc). Others are more like fault lines–subtle, yet indicative of potential future problems. Join Hanapin Marketing experts Cassie Oumedian and Kayla Kurtz as they discuss how toseek, find and fix common pain points. PPC Pain Points Webinar from Hanapin Marketing … [Read more...] about Webinar Recording: Common PPC Pain Points
2013 Benchmarks for Your PPC Performance Webinar Recording
Join Hanapin Marketing experts Eric Couch and Jacob Fairclough as they provide tips and metrics for measuring your PPC performance at the half-year mark. As we enter the final two quarters of the year, things like revenue, return on investment and annual performance come into sharp focus. 2013 Benchmarks for Your PPC Performance Webinar from Hanapin Marketing … [Read more...] about 2013 Benchmarks for Your PPC Performance Webinar Recording
What If Your Pet’s Life Depended On The Success of Your Ad?
The title of this post is based on two things: the classic National Lampoon cover, and a mental “exercise” from direct response legend Gary Halbert. The cover is self-explanatory, but the mental exercise runs along these lines: "What would I do if I had to write a letter and I had to get someone to respond to it or I would be beheaded literally?” And the expanded … [Read more...] about What If Your Pet’s Life Depended On The Success of Your Ad?
A Great Facebook Ad Deserves an Equally Great Landing Page
I’m definitely a hotdog enthusiast, frequently having a couple for lunch. I mean, what’s not to like: they’re easy to make, taste good, and are nicely filling with a good balance of protein to carbs. Of course, the not to like part is what might go into them and how they’re made. And that’s one reason I insist on Hebrew National and Nathan’s. But I’m certainly open to … [Read more...] about A Great Facebook Ad Deserves an Equally Great Landing Page
Webinar Recording – Are You Spending Your PPC Budget Wisely?
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it comes to spend planning, overall budgeting, and cost measurement. Check out the recording of last week's webinar, "Are You Spending Your … [Read more...] about Webinar Recording – Are You Spending Your PPC Budget Wisely?
Get a Grasp Of AdWord Scripts – A Quick Explanation and Example
Scripts are something that many account managers ask about but can't find enough information on. This video will give you a quick overview of a basic script as well as how it functions. While it won't turn you into a coding master after one view (probably not a million either) viewers will find a clean and plain English way to think about scripts and can begin testing things … [Read more...] about Get a Grasp Of AdWord Scripts – A Quick Explanation and Example
Christmas in July Webinar Recording
Check out last weeks webinar, "Christmas in July." As busy as the holiday rush we all know and love is, for most marketers the rest of the year is busy too. That makes it hard to plan very far ahead, and you risk having to scramble to take advantage of the busy season after it’s already started rather than before. What you'll learn: Why six months ahead isn’t very far … [Read more...] about Christmas in July Webinar Recording
Facebook Reports Get an Extreme Makeover
Facebook has finally decided to make our lives in the PPC world a little easier for a change with the recent updates to the Reports in the Facebook Ad Manager. Facebook now allows you to select all the columns you want including: ad performance, spend, URL conversions, unique clicks, unique click through rate (CTR), cost per unique click, cost per 1,000 people reached, and … [Read more...] about Facebook Reports Get an Extreme Makeover
Quality Score: The Quick & Dirty Trick That Can Save You Time & Money
Although I know I could while away the hours looking over hundreds of keywords with varying quality scores, there are times when you just need a quick and dirty approach to get the improvement ball rolling. As part of our series, I’ve provided a quick look at how I manage quality score when time is of the essence. What’s all this “quick and dirty” talk? Quick: You filter out … [Read more...] about Quality Score: The Quick & Dirty Trick That Can Save You Time & Money
