Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it comes to spend planning, overall budgeting, and cost measurement. Check out the recording of last week's webinar, "Are You Spending Your … [Read more...] about Webinar Recording – Are You Spending Your PPC Budget Wisely?
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Get a Grasp Of AdWord Scripts – A Quick Explanation and Example
Scripts are something that many account managers ask about but can't find enough information on. This video will give you a quick overview of a basic script as well as how it functions. While it won't turn you into a coding master after one view (probably not a million either) viewers will find a clean and plain English way to think about scripts and can begin testing things … [Read more...] about Get a Grasp Of AdWord Scripts – A Quick Explanation and Example
Christmas in July Webinar Recording
Check out last weeks webinar, "Christmas in July." As busy as the holiday rush we all know and love is, for most marketers the rest of the year is busy too. That makes it hard to plan very far ahead, and you risk having to scramble to take advantage of the busy season after it’s already started rather than before. What you'll learn: Why six months ahead isn’t very far … [Read more...] about Christmas in July Webinar Recording
Facebook Reports Get an Extreme Makeover
Facebook has finally decided to make our lives in the PPC world a little easier for a change with the recent updates to the Reports in the Facebook Ad Manager. Facebook now allows you to select all the columns you want including: ad performance, spend, URL conversions, unique clicks, unique click through rate (CTR), cost per unique click, cost per 1,000 people reached, and … [Read more...] about Facebook Reports Get an Extreme Makeover
Quality Score: The Quick & Dirty Trick That Can Save You Time & Money
Although I know I could while away the hours looking over hundreds of keywords with varying quality scores, there are times when you just need a quick and dirty approach to get the improvement ball rolling. As part of our series, I’ve provided a quick look at how I manage quality score when time is of the essence. What’s all this “quick and dirty” talk? Quick: You filter out … [Read more...] about Quality Score: The Quick & Dirty Trick That Can Save You Time & Money
PPC Hero and Crazy Egg’s Live Landing Page Critique Webinar Recording
In this week's webinar recording you get the opportunity to join landing page and conversion rate optimization experts Sam Owen (Hanapin Marketing) and Neil Patel (Co-Founder, Kissmetrics and Crazy Egg) as they go through a cross section of different landing pages to give pro-level feedback on what works and what doesn’t. YouTube: Slides: PPC Hero and Crazy Egg’s Live … [Read more...] about PPC Hero and Crazy Egg’s Live Landing Page Critique Webinar Recording
How To Use Automated Bidding Options
https://www.youtube.com/watch?v=VthqvhCK5FE&feature=youtu.be We'll cover what options are out there for automated bidding, when to use them, and the possible problems you'll encounter. … [Read more...] about How To Use Automated Bidding Options
Advanced PPC and SEO for Higher Education Webinar RECORDING
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online: Competing departments cannibalizing efforts and budget, disparate content management systems threatening accurate tracking and integration… the list goes on. This webinar … [Read more...] about Advanced PPC and SEO for Higher Education Webinar RECORDING
The End of Paid Search As We Know It?
Our PPC ecosystem is probably going to be changing soon. On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely be reshaping the real estate on which our careers and lives (and senses of self and self worth {etc., etc.}) are built. Here’s the main thrust the letter: “To avoid the potential for deception, … [Read more...] about The End of Paid Search As We Know It?
6 Quick Metrics For Empowering The CMO
Account Managers don’t always see behind the curtain to the CMO controlling their budget and helping set their goals. But they can arm their contact/boss and the CMO of the client/company with metrics to help them set priorities, budgets and the targets which they will be measured against. One common mistake that account managers make is only focusing on lagging indicators of … [Read more...] about 6 Quick Metrics For Empowering The CMO
Three Ways to Account for Mobile Traffic in a Post-Enhanced World
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. Just over one year ago I wrote a post entitled You’re Closer to Being … [Read more...] about Three Ways to Account for Mobile Traffic in a Post-Enhanced World
Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
How can I be sure I’m not missing anything? Luckily we know a few PPC rock stars who have some answers to that very question. Join Jeff Allen, Hanapin Marketing’s Director of Paid Search, and Marc Poirier, Co-founder and EVP of Acquisio (the leading PPC tracking and management software) as they discuss how to make sure nothing falls through the cracks. They’ll answer … [Read more...] about Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
