In this webinar recording we go over how both agencies and their clients can work better together, Hanapin Marketing experts Kayla Kurtz and Sam Owen run down a list of 14 red flags to watch out for when dealing with an agency. Youtube: Slideshare: Does Your PPC Agency Know What It’s Doing? from Hanapin Marketing … [Read more...] about Webinar Recording – Does Your PPC Agency Know What It’s Doing?
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A Live Enhanced Campaigns Migration Webinar Recording
We’re so excited to be able to present a real Enhanced Campaigns migration in this webinar recording. Watch as Hanapin PPC experts Eric Couch and Carrie Albright dig through real AdWords accounts and migrate them to Enhanced Campaigns status in real time. … [Read more...] about A Live Enhanced Campaigns Migration Webinar Recording
10 Social Media Ads that Help Nurture Buyer Decisions
Social media is omnipresent and companies without a solid social media presence and advertising strategy should focus on establishing one sooner rather than later. Nevertheless, before just blindly jumping onto the social media bandwagon, it is important to understand your goals and the type of advertising you want to do for your brand. Social media allows you to reach a wide … [Read more...] about 10 Social Media Ads that Help Nurture Buyer Decisions
Makeover Alert: Keyword Tool + Traffic Estimator = Good Looking Opportunities
Makeovers can be the source of discussions and uproar across the land of cyberspace. While some might not be well received, such as Disney's recent makeover of one of their leading ladies, some makeovers are exactly what we're looking for. After a great post by Larry Kim, here's a chance to walk through some new aspects of the Keyword Planner, the most recent upgrade and … [Read more...] about Makeover Alert: Keyword Tool + Traffic Estimator = Good Looking Opportunities
3 Ways To Grow Your Display Efforts
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. 1.) Display Planner for Contextual Targeting Contextual targeting has come a long way, baby. We now have keyword by … [Read more...] about 3 Ways To Grow Your Display Efforts
Growing Your PPC Account Budget the Smart Way
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. So far in this series we’ve discussed utilizing betas and keyword research to expand and grow your paid search … [Read more...] about Growing Your PPC Account Budget the Smart Way
Webinar Recording: 10 Ways You Can Increase Your Click-Through Rate TODAY
The best account managers know that effective PPC is all about strategy. Long-term data, ad testing, and copy refreshes take time and thoughtful examination. But here’s a secret: There are more than a few things you can do RIGHT NOW to boost your click-through-rate today. Join Hanapin Marketing’s Sean Quadlin and Wordstream’s Larry Kim as they discuss 10 simple things you can … [Read more...] about Webinar Recording: 10 Ways You Can Increase Your Click-Through Rate TODAY
Using the Ever-Mysterious Beta to Grow Your Account
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. As Star Trek tells us, space is the final frontier. As working in AdWords and BingAds tells us, betas are the final … [Read more...] about Using the Ever-Mysterious Beta to Grow Your Account
4 Keyword Research Tips To Grow Your Account
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. Account expansion can be a tricky business. That's why this week, we're all about teaching you some of the ways you … [Read more...] about 4 Keyword Research Tips To Grow Your Account
Using Excel Solver To Set Daily Budgets: Part 2
Earlier in the week we posted on how to use Excel Solver to set your daily campaign budgets. For those of you who wanted to see the whole process in action we put together a video to clarify how to use it. As always if you have any questions or comments feel free to leave them below! … [Read more...] about Using Excel Solver To Set Daily Budgets: Part 2
Evaluating Your Keywords With The CPL Matrix
Here at the PPC Hero Headquarters, we do a lot of talking about metrics. How to measure, what to measure, how often to measure, and then of course what in the world to do with all that data. Today’s question revolves around how to make bid changes based on your desired CPL. This alludes to the Conversion Threshold Matrix, originated by one Jeffrey Allen. As with most … [Read more...] about Evaluating Your Keywords With The CPL Matrix
Webinar Recordings: Advanced PPC&SEO Diagnostics and 10 Lessons Learned From Enhanced Campaigns
Advanced PPC and SEO Campaign Diagnostics In previous months, the presenters from Hanapin and Intrapromote have uncovered some great ways to set goals and report on the resulting data. But the work doesn’t end there. How do you know if either medium is truly working? Find Out Now: Slides: Advanced PPC and SEO Diagnostics from Hanapin Marketing 10 Lessons Learned From … [Read more...] about Webinar Recordings: Advanced PPC&SEO Diagnostics and 10 Lessons Learned From Enhanced Campaigns
