Now that the mega-buzz of so many Enhanced Campaign features has subsided, you’ve migrated all of your accounts to Enhanced Status, right? Maybe not? It’s possible some of you out there are a wee bit apprehensive about all the unknowns you’ll be facing and, for that reason, you have put it off. If that's the case, you're in luck. We PPC Heroes were the first to dash into the … [Read more...] about The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
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Frequency Capping with Confidence on the Display Network
Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We've talked about the report before (along with how great it is), but by taking an extra step you can be confident with wherever you end up capping your frequency. There's nothing better than using data to make your … [Read more...] about Frequency Capping with Confidence on the Display Network
Ecommerce Marketing: Find More Customers and Close the Deal Webinar Recording
During this week's webinar, we went over some best practices for guiding your customers through the ecommerce sales funnel, and came to terms with the fact that the path changes all the time. Check out the video below to hear Hanapin Marketing experts Jeff Allen, Amanda West-Bookwalter and Christina Hall as they discuss cutting-edge ecommerce and search marketing best … [Read more...] about Ecommerce Marketing: Find More Customers and Close the Deal Webinar Recording
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth through the marketing channels (or lack thereof) you’re already using. Someone or … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
Webinar Recordings! SEO & PPC Myths Debunked, Plus PPC Optimization Clinic
A big thanks to everyone who attended our webinar yesterday: SEO & PPC Myths Debunked and Where to Really Focus. We had a lot of great discussion with our friends from Intrapromote about SEO and PPC optimization. For anyone who's interested, you can find both the recording and the transcript of the webinar below. And speaking of PPC optimization, as a special bonus we've … [Read more...] about Webinar Recordings! SEO & PPC Myths Debunked, Plus PPC Optimization Clinic
Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. Yesterday, Eric discussed how account structure is vital to making sure your PPC … [Read more...] about Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 2
In part 2, we'll cover account structure & budgeting. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth through the marketing channels … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 2
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 1
In part 1, we'll cover Advertising Platforms, eCommerce Tracking, and Keyword Research. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 1
Write in Your Nominees for Search Marketing Madness
While it may be more obvious to us here in Bloomington, Indiana than to a lot of the world, March Madness is ramping up. Conference tournaments next week, the committee meets and breaks the hearts of/delights a handful of teams next Sunday, and then the real fun begins. In what has become a tradition rivaling that of the NCAA's main source of income, PPC Hero's Third Annual … [Read more...] about Write in Your Nominees for Search Marketing Madness
REDBOP Winner: How To Create Display Image Ads With No Creative Resources
We've decided that the winning presentation of each month's REDBOP will post on PPC Hero. REDBOP is Hanapin Marketing's research & development best practices day. We sit in and learn a specific topic and then teach that topic to the rest of the team. That gives us 96 hours of learning each year for REDBOP alone! Not to mention the lunch and learns, the blog reading, the … [Read more...] about REDBOP Winner: How To Create Display Image Ads With No Creative Resources
2 Useful Ways To Improve Your Campaigns With New Analytics Change History
When big changes, like Google's Enhanced Campaigns, hit the news stream, people can’t stop talking about it. But what about all of those changes that occurred amidst the confusion and excitement that no one ever noticed? In 2012, Pope Benedict XVI tweeted for the first time ever and only hours later the world's attention was pulled away by new Taylor Swift gossip. As Enhanced … [Read more...] about 2 Useful Ways To Improve Your Campaigns With New Analytics Change History
Automated Insights: How to Work Smarter and Faster with AdWords Scripts Webinar Recording
Here is our webinar recording from the "Automated Insights: How to Work Smarter and Faster with AdWords Scripts" webinar. In this recording you will be joining Jacob Fairclough, Sam Owen and Eric Couch of Hanapin Marketing as they discuss how AdWords Scripts allow you to to conduct and execute automated reports, account changes, notifications and alerts in record-setting … [Read more...] about Automated Insights: How to Work Smarter and Faster with AdWords Scripts Webinar Recording
