So what it was a short month? Having two fewer calendar days doesn't mean that the staff of PPC Hero didn't come away with life changing lessons and insights. We now present to you the best things that we began implementing in our accounts this month in hopes that it'll make February that much more meaningful for you. Amanda West-Bookwalter This month was all about betas … [Read more...] about The Seven Best PPC Lessons from February 2013
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Fine-Tuning Bid Modifiers with Enhanced Campaigns
Given the recent changes with Enhanced Campaigns that have rolled out in an optional fashion throughout Google AdWords accounts, I thought a quick tutorial on the basic bid modifier changes and how to apply them might be beneficial. There are plenty of opinions about how well the Enhanced Campaigns are going to work, but truthfully, the bid modifiers have few issues and are … [Read more...] about Fine-Tuning Bid Modifiers with Enhanced Campaigns
Enhanced Campaign Answers: Webinar Recording
We approached this webinar with the idea that Google’s Enhanced Campaigns update to AdWords had a lot of people asking questions, and it didn’t take long for that little hypothesis to prove correct! Watch the recording below to see Jeff Allen & Sam Owen of Hanapin Marketing, Larry Kim of Wordstream and Elizabeth Marsten of Portent answer common questions, including the … [Read more...] about Enhanced Campaign Answers: Webinar Recording
Next Level PPC & SEO With Google Analytics Webinar Recording
Welcome to our "Next Level PPC & SEO With Google Analytics" webinar recording! We have been covering the basics of SEO and PPC over the last two months, and we thought it was time to delve a littler deeper. In this recording with, Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing we uncovered how to use Google Analytics to report and analyze your SEO and … [Read more...] about Next Level PPC & SEO With Google Analytics Webinar Recording
Facebook’s New Conversion Tracking is Pretty Great
There is so much going on in the world of PPC lately that we're spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google's new "Enhanced Campaigns" feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Facebook’s New Conversion Tracking is Pretty Great
Video Ads the Next Big Thing for Facebook?
If you’ve followed this Ads in the Wild column for long, you’ll know that I’m a fan of both sponsored stories and video functionality. I like sponsored stories not only because they lend social credibility to the ad, but because they take ads from the sidelines and into the newsfeed, which is huge, and one reason that mobile ads perform several times better than regular … [Read more...] about Video Ads the Next Big Thing for Facebook?
How to Match Your Queries and Your Keywords
A common request we hear from readers here in the PPC Hero office is "How can I easily match up which queries triggered which keyword?" Luckily for you, Google has been listening. They've made some recent improvements to the AdWords Interface that address this very problem. So how do you add this in to your own accounts? And what can you do with this information once it's … [Read more...] about How to Match Your Queries and Your Keywords
2 Display Tactics To Increase Sales Volume For Direct Response
Display is a big, scary ocean of impressions. Like this: For an account that's measured on direct response, and probably ROAS: that's terrifying. How are you going to sail your way through the choppy waters and avoid Cthulhu monsters to find your conversions while maintaining ROAS? Here's three tactics for your Display efforts that will help! 1. Dynamic Display … [Read more...] about 2 Display Tactics To Increase Sales Volume For Direct Response
8 New Cutting Edge PPC techniques for 2013 Webinar Recording
Get a sneak peek at Hero Conf 2013 with speaker Jeff Allen and Hanapin Account Manager, Dave Rosborough as they reveal 8 New Cutting Edge PPC Techniques for 2013! With a combined 13 years of PPC Experience, our very own PPC Heroes know all the ins and outs of PPC. Allen & Rosborough bring their leading knowledge of cutting edge PPC together in this webinar. If you would … [Read more...] about 8 New Cutting Edge PPC techniques for 2013 Webinar Recording
Top 10 Ways to Outsmart Your PPC Competition in 2013 Webinar Recording
Welcome to our webinar recording of, "Top 10 Ways to Outsmart Your PPC Competition in 2013" where our very own Amanda West-Bookwalter, Account Manager at Hanapin Marketing and writer for PPC Hero & Larry Kim, Founder and CTO of WordStream will team up to show you the top 10 tips, tools, and tricks to help you gain and maintaiPPC success throughout the year, and stay ahead … [Read more...] about Top 10 Ways to Outsmart Your PPC Competition in 2013 Webinar Recording
Easy To Use AdWords Scripts: Part 2
Yesterday fellow PPC Hero, Eric introduced the topic of using AdWords scripts. We had a really great response to that, so I thought I'd go through and show those of you who are more visual learners how to implement these simple scripts. We're going to look through the Ad Performance and the Keyword Performance Report - hope you find the video useful. Here's the link to the … [Read more...] about Easy To Use AdWords Scripts: Part 2
How To Choose Between SEO and PPC Webinar Recording
In this webinar recording Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing emphasized that SEO and PPC are both of incredible importance to your brand’s marketing and for presenting an optimal online presence to your consumers. However, this doesn’t change the fact that some brands have to choose one or the other to focus on at a time for a number of reasons. … [Read more...] about How To Choose Between SEO and PPC Webinar Recording
