In part 1, we'll cover Advertising Platforms, eCommerce Tracking, and Keyword Research. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 1
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Write in Your Nominees for Search Marketing Madness
While it may be more obvious to us here in Bloomington, Indiana than to a lot of the world, March Madness is ramping up. Conference tournaments next week, the committee meets and breaks the hearts of/delights a handful of teams next Sunday, and then the real fun begins. In what has become a tradition rivaling that of the NCAA's main source of income, PPC Hero's Third Annual … [Read more...] about Write in Your Nominees for Search Marketing Madness
REDBOP Winner: How To Create Display Image Ads With No Creative Resources
We've decided that the winning presentation of each month's REDBOP will post on PPC Hero. REDBOP is Hanapin Marketing's research & development best practices day. We sit in and learn a specific topic and then teach that topic to the rest of the team. That gives us 96 hours of learning each year for REDBOP alone! Not to mention the lunch and learns, the blog reading, the … [Read more...] about REDBOP Winner: How To Create Display Image Ads With No Creative Resources
2 Useful Ways To Improve Your Campaigns With New Analytics Change History
When big changes, like Google's Enhanced Campaigns, hit the news stream, people can’t stop talking about it. But what about all of those changes that occurred amidst the confusion and excitement that no one ever noticed? In 2012, Pope Benedict XVI tweeted for the first time ever and only hours later the world's attention was pulled away by new Taylor Swift gossip. As Enhanced … [Read more...] about 2 Useful Ways To Improve Your Campaigns With New Analytics Change History
Automated Insights: How to Work Smarter and Faster with AdWords Scripts Webinar Recording
Here is our webinar recording from the "Automated Insights: How to Work Smarter and Faster with AdWords Scripts" webinar. In this recording you will be joining Jacob Fairclough, Sam Owen and Eric Couch of Hanapin Marketing as they discuss how AdWords Scripts allow you to to conduct and execute automated reports, account changes, notifications and alerts in record-setting … [Read more...] about Automated Insights: How to Work Smarter and Faster with AdWords Scripts Webinar Recording
The Seven Best PPC Lessons from February 2013
So what it was a short month? Having two fewer calendar days doesn't mean that the staff of PPC Hero didn't come away with life changing lessons and insights. We now present to you the best things that we began implementing in our accounts this month in hopes that it'll make February that much more meaningful for you. Amanda West-Bookwalter This month was all about betas … [Read more...] about The Seven Best PPC Lessons from February 2013
Fine-Tuning Bid Modifiers with Enhanced Campaigns
Given the recent changes with Enhanced Campaigns that have rolled out in an optional fashion throughout Google AdWords accounts, I thought a quick tutorial on the basic bid modifier changes and how to apply them might be beneficial. There are plenty of opinions about how well the Enhanced Campaigns are going to work, but truthfully, the bid modifiers have few issues and are … [Read more...] about Fine-Tuning Bid Modifiers with Enhanced Campaigns
Enhanced Campaign Answers: Webinar Recording
We approached this webinar with the idea that Google’s Enhanced Campaigns update to AdWords had a lot of people asking questions, and it didn’t take long for that little hypothesis to prove correct! Watch the recording below to see Jeff Allen & Sam Owen of Hanapin Marketing, Larry Kim of Wordstream and Elizabeth Marsten of Portent answer common questions, including the … [Read more...] about Enhanced Campaign Answers: Webinar Recording
Next Level PPC & SEO With Google Analytics Webinar Recording
Welcome to our "Next Level PPC & SEO With Google Analytics" webinar recording! We have been covering the basics of SEO and PPC over the last two months, and we thought it was time to delve a littler deeper. In this recording with, Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing we uncovered how to use Google Analytics to report and analyze your SEO and … [Read more...] about Next Level PPC & SEO With Google Analytics Webinar Recording
Facebook’s New Conversion Tracking is Pretty Great
There is so much going on in the world of PPC lately that we're spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google's new "Enhanced Campaigns" feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Facebook’s New Conversion Tracking is Pretty Great
Video Ads the Next Big Thing for Facebook?
If you’ve followed this Ads in the Wild column for long, you’ll know that I’m a fan of both sponsored stories and video functionality. I like sponsored stories not only because they lend social credibility to the ad, but because they take ads from the sidelines and into the newsfeed, which is huge, and one reason that mobile ads perform several times better than regular … [Read more...] about Video Ads the Next Big Thing for Facebook?
How to Match Your Queries and Your Keywords
A common request we hear from readers here in the PPC Hero office is "How can I easily match up which queries triggered which keyword?" Luckily for you, Google has been listening. They've made some recent improvements to the AdWords Interface that address this very problem. So how do you add this in to your own accounts? And what can you do with this information once it's … [Read more...] about How to Match Your Queries and Your Keywords
