Display is a big, scary ocean of impressions. Like this: For an account that's measured on direct response, and probably ROAS: that's terrifying. How are you going to sail your way through the choppy waters and avoid Cthulhu monsters to find your conversions while maintaining ROAS? Here's three tactics for your Display efforts that will help! 1. Dynamic Display … [Read more...] about 2 Display Tactics To Increase Sales Volume For Direct Response
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8 New Cutting Edge PPC techniques for 2013 Webinar Recording
Get a sneak peek at Hero Conf 2013 with speaker Jeff Allen and Hanapin Account Manager, Dave Rosborough as they reveal 8 New Cutting Edge PPC Techniques for 2013! With a combined 13 years of PPC Experience, our very own PPC Heroes know all the ins and outs of PPC. Allen & Rosborough bring their leading knowledge of cutting edge PPC together in this webinar. If you would … [Read more...] about 8 New Cutting Edge PPC techniques for 2013 Webinar Recording
Top 10 Ways to Outsmart Your PPC Competition in 2013 Webinar Recording
Welcome to our webinar recording of, "Top 10 Ways to Outsmart Your PPC Competition in 2013" where our very own Amanda West-Bookwalter, Account Manager at Hanapin Marketing and writer for PPC Hero & Larry Kim, Founder and CTO of WordStream will team up to show you the top 10 tips, tools, and tricks to help you gain and maintaiPPC success throughout the year, and stay ahead … [Read more...] about Top 10 Ways to Outsmart Your PPC Competition in 2013 Webinar Recording
Easy To Use AdWords Scripts: Part 2
Yesterday fellow PPC Hero, Eric introduced the topic of using AdWords scripts. We had a really great response to that, so I thought I'd go through and show those of you who are more visual learners how to implement these simple scripts. We're going to look through the Ad Performance and the Keyword Performance Report - hope you find the video useful. Here's the link to the … [Read more...] about Easy To Use AdWords Scripts: Part 2
How To Choose Between SEO and PPC Webinar Recording
In this webinar recording Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing emphasized that SEO and PPC are both of incredible importance to your brand’s marketing and for presenting an optimal online presence to your consumers. However, this doesn’t change the fact that some brands have to choose one or the other to focus on at a time for a number of reasons. … [Read more...] about How To Choose Between SEO and PPC Webinar Recording
How To Use Attribution Modeling In Google Analytics
Today, we'll walk you through using attribution modeling in Google Analytics. The attribution modeling tool is in beta, currently. If you were on top of your beta game enough to get in or you're just excited about when the feature will be available to everyone, this is a great video to show you how to use this awesome tool. Attribution modeling helps give additional insight … [Read more...] about How To Use Attribution Modeling In Google Analytics
PPC Optimization Clinic Webinar Recording
Last week we held our 'Free PPC Hero Account Assessment Webinar,' where we held a live PPC optimization clinic where Larry Kim from Wordstream (the creators of the AdWords Grader) and our very own Sean Quadlin reviewed 2 AdWords accounts and pointed out areas of strengths, and uncover opportunities to improve PPC account performance. There were a couple of questions we were … [Read more...] about PPC Optimization Clinic Webinar Recording
Hanapin Marketing 2012 Holiday Video
Hanapin Marketing's second annual holiday video was shown at our holiday party last Friday, and we'd like to share it with all of you! The whole Hanapin team is represented, and it's all set to Run DMC. Take a look here! … [Read more...] about Hanapin Marketing 2012 Holiday Video
10 things to Consider When Coordinating PPC & SEO Campaigns – Webinar Recording
Last week our friends from Intrapromote joined forces with us to dive deep into the 10 things you should consider when coordinating PPC & SEO campaigns. Erik Dafforn and our very own Kayla Kurtz touched on everything from Cross-channeling to calculating ROI. If you missed it or just want to reminisce check out the recording here » … [Read more...] about 10 things to Consider When Coordinating PPC & SEO Campaigns – Webinar Recording
The 10 Reports that Made Me Fall in Love with Pivot Tables
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about The 10 Reports that Made Me Fall in Love with Pivot Tables
Google Is Adding Buttons To Your Display Network Text Ads.
Google announced a change coming to text ads on the Google Display Network, rolling out this week. There will now be a clickable arrow button, as well as slight optimizations to font size, spacing and text layout. Seen here: Apparently the color of the buttons will be in the same pallette color you've chosen for your ad units. The article says,"For instance, if the … [Read more...] about Google Is Adding Buttons To Your Display Network Text Ads.
30 Years Ago Today…
30 years ago today Michael Jackson's Thriller Album was released. In honor of the legend, we're enjoying some MJ tunes in the office today! Michael Jackson's Thriller » … [Read more...] about 30 Years Ago Today…
