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Four Ways to Make the Most of Demographic Targeting

In a roll out that’s been going on for months, demographic targeting should now be available to pretty much all users on the Google Display Network.  Our bigger accounts have had it for some time while it’s still news to our smaller clients. Google’s tried releasing demographic targeting in the past (check out this news post from 2008 when it was a beta back then), but now … [Read more...] about Four Ways to Make the Most of Demographic Targeting

Have Close Variants Increased Your Leads by 55 Percent?

In May of this year Google announced new matching behavior for phrase and exact match keywords.  It seemed like a boon for search volume at the time, and now that a few months have passed we can further evaluate the effect of this change on your accounts. This is all assuming that they’re turned on for your campaigns to begin with.  Accounts were automatically opted into them, … [Read more...] about Have Close Variants Increased Your Leads by 55 Percent?

PPC Myth Busting! Myth 4: adCenter Isn’t Worth My Time

So, this is a HUGE myth, because I hear it all the time and it’s just so unfounded. The biggest thing that busts this myth in adCenter is lower CPCs, which leads to lower costs per acquisitions if the conversion rate is at least the same as Google. I’ve often found, however, that conversion rates can be higher for Bing and Yahoo search properties only than in Google. So, let … [Read more...] about PPC Myth Busting! Myth 4: adCenter Isn’t Worth My Time

Media Buying For PPC: Part 1

https://www.youtube.com/watch?v=LGN8RxZ01hg&list=HL1345730129&feature=mh_lolz Part of our monthly training day in August comprised a presentation on Media Buying for PPC. Amanda West-Bookwalter goes over her portion of this presentation for today's Whaddya'know Wednesday. She goes over how she came up with a media buy plan for Google Display Network at a client's … [Read more...] about Media Buying For PPC: Part 1

54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns

For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why. There are a million different things you can change – you’ll make the biggest … [Read more...] about 54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns

5 Ways adCenter beats AdWords

Microsoft adCenter is often dismissed in PPC circles as a much more cumbersome, AdWords lite. However, we’re here today to dispel some myths! While adCenter certainly used to be painfully slow to use, the latest iteration of the interface is a million times faster and more pleasurable to navigate. Sure, there are a few ways it still lags behind AdWords (which we’ll come onto in … [Read more...] about 5 Ways adCenter beats AdWords

Suspended Motion: How to Get Your PPC Account Reactivated

It happens. It’s terrible (every time). You followed all the guidelines or rules for the search engine in question, yet somehow…you’ve been suspended. I’ll tell you flat out that my initial reaction anytime I’ve been first-hand involved in an account suspension is to throw up my hands and attempt not to scream. I’ll also tell you that reaction gets me nowhere. So what can you … [Read more...] about Suspended Motion: How to Get Your PPC Account Reactivated

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