This week the PPC Hero team is looking at the different ways you can automate PPC and save time. Yesterday Kayla Kurtz wrote about self-automation (a fancy way of telling you to get your business together!), and some essential time management skills all PPC folks should have. For today’s post I’m going to start with something that might be a little controversial: Bid … [Read more...] about Bid Management Software Is The Future of PPC
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Find Your PPC Account’s Optimal Average Position With Pivot Tables!
For this week's Whaddya'know Wednesday, Sean Quadlin shows you how to use pivot tables to find your PPC account's optimal ad position. https://www.youtube.com/watch?v=mjTx8R8HIfM&feature=youtu.be … [Read more...] about Find Your PPC Account’s Optimal Average Position With Pivot Tables!
Get 280 Characters for your PPC Ads
https://www.youtube.com/watch?v=taW2KfrIcKU&feature=youtu.be Account Manager Dave Rosborough shows you how to use Sitelinks to extend your PPC Ads to 280 characters of descriptive ad text. … [Read more...] about Get 280 Characters for your PPC Ads
Getting Your Ads Right First Time! Case Study: $300 For An Ad?
When it comes to writing ads, even the best of us can be guilty of getting a little lazy. Considering how easy it is to swap ads in and out with AdWords Editor, it’s no wonder that we often just throw some ads up and think we’ll switch out the one that isn’t doing so well once we have some data. However, what if you had an account where you had to pay for every new ad you … [Read more...] about Getting Your Ads Right First Time! Case Study: $300 For An Ad?
How To Write Ads For Mobile
https://www.youtube.com/watch?v=qti-3G0CFkI&feature=youtu.be Paid Search Consultant Kayla Kurtz shows us how to write ads for Mobile. With Mobile getiting more and more attention and users, it's important to know how to tailor your ads to the device! … [Read more...] about How To Write Ads For Mobile
Our Top 25 Most Influential PPC Experts List: The Methodology
A week has passed since we posted our list of Top 25 Most Influential PPC experts, and we wanted to take a moment to thank everyone who has engaged with this post! The general purpose of “best of” lists is to generate conversation among our peers, and that’s exactly what happened. Because this post generated such response, we wanted to make sure we followed up to provide a … [Read more...] about Our Top 25 Most Influential PPC Experts List: The Methodology
7 Analytics Reports To Get You Thinking About Your Mobile PPC Campaigns
Hopefully you've been following our blog series this week on all things mobile PPC. If so, you should have a pretty good idea of the basics to getting started with your mobile efforts. If you read Amanda's article on building a mobile landing page with howtogomo, you’ll already be aware of the free service Google offers to test how mobile friendly your website is. It’s a good … [Read more...] about 7 Analytics Reports To Get You Thinking About Your Mobile PPC Campaigns
The 25 Most Influential PPC Experts
The paid search industry is full of people blogging, tweeting, and sharing PPC wisdom. But which experts are considered the best of the best- when they speak, we listen? We researched over 100 PPC experts to find out who are the most influential and took into consideration social media networks and connections, blog contributions and publications, speaking engagements, etc.- … [Read more...] about The 25 Most Influential PPC Experts
You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
Now that you’ve used Kayla Kurtz’ amazing tips to get buy in from your clients on targeting mobile, it’s time for you to actually go out there and do it. Often, people put off targeting mobile devices with their paid search campaigns until mobile-optimized landing pages are ready to go. But, and I mean this in the kindest way possible, sometimes web development takes … [Read more...] about You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
Using Pivot Tables To Perform Ad Reviews
Pivot tables are the most excellent way to make huge sets of data digestible. Account Manager Sean Quadlin teaches you how to use pivot tables to perform ad reviews, making ad testing a breeze. … [Read more...] about Using Pivot Tables To Perform Ad Reviews
165 PPC Tips, Tricks and Tools (updated)
In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests, failures and new Google services and features that have been rolled out of the past 5-6 months. The new tips are at the tope and numbered 146-165 and below them you will find … [Read more...] about 165 PPC Tips, Tricks and Tools (updated)
Whaddya’know Wednesdays: The Content Tab In Google Analytics; Everything You Need To Know
On our first British Whaddya'know Wednesdays, Sam Owen tells you all about the Content Tab in Google Analytics. He walks you through all the options and gives you helpful tips on how to use the data to optimize your PPC campaigns. https://www.youtube.com/watch?v=kJ-AESOu3uQ&feature=youtu.be Resources: How to set up event tracking How to link your adsense to your … [Read more...] about Whaddya’know Wednesdays: The Content Tab In Google Analytics; Everything You Need To Know
