I promised you the one tip that will save your PPC management career, and that tip is: Be Flexible. John Lee, Director of Client Services at Clix Marketing, explains in the following interview how flexibility is key for being a successful PPC manager. Watch/ read the interview below for John's full explanation. But first... Hero Conf Countdown Only 11 days left until we … [Read more...] about The One Tip That Will Save Your PPC Management Career
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Will MarketMotive PPC Certification Keep You Out of the Unemployment Line?
Have you wanted to take some courses or certifications in PPC but didn’t want to waste your money if the course turned out to be mostly fluff? Me too. That’s why I am ecstatic that the people behind MarketMotive® have been kind enough to allow us at PPC Hero to review their PPC Certification program and report directly to you if it is worth the cash and the time. We will do … [Read more...] about Will MarketMotive PPC Certification Keep You Out of the Unemployment Line?
Interview with Joseph Kerschbaum
Today we would like to share an interview with Joseph Kerschbaum, Vice President of Clix Marketing. Joseph has been working in the SEM industry since 2006, and is one of the industry's foremost PPC experts. Enjoy the video below and learn more about Joseph and his thoughts on PPC, the Display Network, and Landing … [Read more...] about Interview with Joseph Kerschbaum
Facebook Slashing Length of Ad Copy
We here at PPC Hero are all about stretching the reach of our industry, and with that in mind, this week’s news update is going to stretch the definition of the word “news.” This week it came to our attention that Facebook is planning on cutting the character length of their ads from 135 down to 90. New ads after February 29th will not be permitted to have body copy longer … [Read more...] about Facebook Slashing Length of Ad Copy
Premium Placements: Understanding Success Metrics
Premium Placement buys present an opportunity to promote a brand on a volume that is hard to buy through internet marketing. Paid search ads, display banners and remarketing campaigns can only get you so many clicks and impressions. Larger digital marketing buys such as Premium Placements, present an opportunity for a huge amount of exposure, interaction and a rise in brand … [Read more...] about Premium Placements: Understanding Success Metrics
Interview with Crystal Anderson from SEER Interactive
This week we had the pleasure of an interview with Crystal Anderson. Crystal spearheads the Paid Search division at Seer Interactive, and will be sharing her expertise in Advanced Mobile PPC at Hero Conf. PPC Hero: Crystal, thank you for interviewing with us. Crystal: Thank you so much for having me! PPC Hero: To begin with, how did you get your start in PPC? Crystal: I … [Read more...] about Interview with Crystal Anderson from SEER Interactive
Let’s Stay Together: Merging AdWords & Analytics Reporting
In today's post, which is our third installment of this week's PPC Love Series, I will be telling a tattered tale of heartbreak that has occurred over trying to use AdWords and Anlytics reporting separately for eCommerce clients. Fortunately this story has a happy ending, one that would keep Cupid himself aflutter. In the words of Al Green, "Times are good or bad, happy or … [Read more...] about Let’s Stay Together: Merging AdWords & Analytics Reporting
Google Privacy Policy & PPC
Once in a while, Google makes an appearance in the news and dominates the blogs with half angry and half praiseworthy articles. Last week, Google publicly announced it's new privacy policy, which will roll out in March, and though some people were angry about it, everyone has come to terms with it by now. Really, it's nothing new. Google will now basically combine all of its … [Read more...] about Google Privacy Policy & PPC
CTR Healing: Raising Click Through Rate For Better Performance
This is the first installment from our PPC Love series for this month. For the purpose of today’s post, we’ll be discussing click through rate and offer up a few ways to improve CTR in your own accounts. Ooh baby, I’m hot just like an oven I need some [CTR] lovin’ And baby, I can’t hold it much longer It’s getting stronger and stronger… Click through rate is … [Read more...] about CTR Healing: Raising Click Through Rate For Better Performance
Letter from the CEO – “Life is like a box of chocolates. You never know what you’re gonna get.”
With Valentine's Day just around the corner, we're going to see a lot of boxes of chocolate and love quotes. At Hanapin, we decided to get into the spirit of things by showing our paid search accounts even more love throughout this month! As Forrest Gump's momma figured out, you might get a delicious crunchy pecan or a chocolate-covered salted caramel. Here at PPC Hero, … [Read more...] about Letter from the CEO – “Life is like a box of chocolates. You never know what you’re gonna get.”
How To Use Automated Rules in Google AdWords
This week, Kayla Kurtz shows you how to use Automated Rules in Google AdWords and how they can be your best friend. https://www.youtube.com/watch?v=3EZFkbN9OTo&feature=youtu.be&fb_source=message … [Read more...] about How To Use Automated Rules in Google AdWords
Interview with Webinar Presenter- When and How to Increase PPC Budgets
Have you signed up for our January 23 webinar? If not, please take a moment to watch this interview with presenter, Jeff Allen. He discusses who should participate, what will be covered, and key takeaways! There's still time- Register here! https://www.youtube.com/watch?v=WzALbnaYZxc&feature=plcp&context=C32ba6f9UDOEgsToPDskK1VciCHr1vlYK6RZ5T7llO Features and … [Read more...] about Interview with Webinar Presenter- When and How to Increase PPC Budgets
