I love the game of baseball. There’s a reason it’s America’s pastime. It’s the perfect blend of individual effort and teamwork. I only played baseball for a few years but I have so many fond memories of those playing days and even more from my time as a fan since then. My team is the Chicago Cubs. No reasonable person should root for a team that brings him or her so much … [Read more...] about Baseball and PPC – Know Your Cleanup Hitter
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PPC Hero’s 2011 Bloopers Reel *NSFW*
Over the past five months or so I've been recording the video blogs for PPC Hero here at Hanapin, and I had some hilarious scenes that got cut. We had our office Holiday party this past Wednesday, so I decided to put together a little video of all those great scenes that got cut to show the team. I'll warn you that it's NSFW due to language. … [Read more...] about PPC Hero’s 2011 Bloopers Reel *NSFW*
A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
We recently published a guide to Multi-Channel Funnels and told you 5 questions you need to answer about your PPC account with Multi-Channel Funnels. Now, from the same author of these fantastic posts, Bethany Bey, we're providing a video tutorial showing you how to make a custom channel in MCF. Specifically, in this video tutorial Bethany uses the example of creating a custom … [Read more...] about A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
Our Favorite 2011 PPC Changes & Predictions For 2012
Whoa, there sure were a lot of changes in 2011 in the PPC world. It's hard to believe how far we've all come in just a year. If you're feeling nostolgic, just take a look through our old news updates. Check out what changes Jeff Allen, Rob Boyd, Felicia Coover, Sarah Storm, Bethany Bey, and Kayla Kurtz loved in 2011 and where they think they'll be going in … [Read more...] about Our Favorite 2011 PPC Changes & Predictions For 2012
Google May be Changing Your Ad Rotation For You
Google announced they’re going into all accounts that are using Conversion Optimizer or Enhanced CPC with the “optimize for clicks” ad rotation setting and changing that over to “optimize for conversions”. They’ve stated that they’ve seen an average 5% increase in conversions when changing this setting over. https://www.youtube.com/watch?v=nRRw1M_TeYI&feature=youtu.be If … [Read more...] about Google May be Changing Your Ad Rotation For You
Ad Extensions in 5 Days Series: Location Extensions
So far in this series, you’ve learned how to take advantage of sitelinks, call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute even further because let’s face it, you want your customers to be able to find you…especially if you can help them get away … [Read more...] about Ad Extensions in 5 Days Series: Location Extensions
4 Steps To Display Success for EVERY PPC Campaign
You've heard it before: "Display just doesn't work for my account". But, this is a below the line comment, as the Oz Principle would say. Which means that the people saying that aren't owning the accountability for making Display work for their account. In this video, I outline four steps to finding what works in Display for your account. If you're lacking in budget, lacking in … [Read more...] about 4 Steps To Display Success for EVERY PPC Campaign
You mean it’s like, “If at first you don’t succeed, try, try again.”
As the 1947 version of Miracle on 34th Street points out, sometimes we don't make our goals or succeed on the first attempt. Hanapin Marketing's goal for PPC Hero was to increase monthly pageviews to 91,906 by December 1, 2011. Despite some excellent blog posts in November, we finished the month at 75,149 pageviews, which was 18% away from our goal. However, we will continue … [Read more...] about You mean it’s like, “If at first you don’t succeed, try, try again.”
A 9 Step Guide To Lower Your Cost Per Lead
A lot of the clients here at Hanapin have lead generation websites, so cost per lead is often a key performance indicator for our accounts. This week's PPC expert, Abby Woodcock, gives you a 9 step guide to lower your cost per lead. If you're starting to get over your cost per lead goals or just need more wiggle room for testing, just follow Abby's … [Read more...] about A 9 Step Guide To Lower Your Cost Per Lead
Sponsored Stories as Social Proof
Do you have 5 or 10 minutes for an incredibly funny video? What if I promise you it will deliver not only one but three Facebook Advertising secrets? Or if I told you all those secrets were on display within the first 3 minutes of the video? Oh, just go ahead and watch it already: https://www.youtube.com/watch?v=ooUqOwh-2LE So if you were paying attention you probably … [Read more...] about Sponsored Stories as Social Proof
Our 5 Favorite New adCenter UI Features & How To Use Them
On November 9th, Dave wrote a blog post about Microsoft's new adCenter User Interface. To get more in depth with just what we love about it, Kayla decided to show you. In this video blog, she goes over the five things we love the most and shows you on her screen how to access and utilize them. If you have been putting off expanding your PPC accounts into MSN because of how user … [Read more...] about Our 5 Favorite New adCenter UI Features & How To Use Them
Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
The PPC world is one that changes often, quickly, and always in the direction of more awesome. So, it's no surprise that we're thankful for a lot of the new features that adCenter and AdWords rolled out this year. Felicia Coover goes over them in this week's Whaddya'know Wednesdays vlog. Check out the links below to read the articles she's talking … [Read more...] about Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
