Wherever there are paid search advertisers with questions, PPC Hero is close at hand with the answer! We receive many questions from readers about different issues they have with PPC. In the past, these questions have spurred full blog posts, but we get so many great questions that it's hard to keep up. In our Ask PPC Hero series we will answer the questions … [Read more...] about Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
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A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
You've all read Bryan's blog post from November 2nd. Since there was a such a good response to the post (maybe it had something to do with including a picture of the Biebs)--Bryan decided to make a video companion to the post. He shows you, in Excel, how to look over your keywords report to make the best bidding decisions. https://www.youtube.com/watch?v=89vXpyJ4WhA Check out … [Read more...] about A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
Oh Come, All Ye Awesome Holiday Landing Pages
This is the third installment of our Jingle Your Bells All The Way To The Bank holiday PPC management series, where I will discuss a few landing page optimization techniques that can help increase your conversion rates during the holiday shopping season. The Holidays are just around the corner, which means it’s time to start preparing for that influx of seasonal traffic we … [Read more...] about Oh Come, All Ye Awesome Holiday Landing Pages
Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”
"I wouldn't say I've been *missing* it, Bob." You may have noticed that I didn't post a 'Letter from the CEO' in October. My days at Hanapin have been extraordinarily busy lately with planning some big projects. Among them, we've officially accounced Hero Conf, and seven new team members started too! I'm back in the saddle though, and I'm lucky to have a team that kept … [Read more...] about Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”
The Sweet Spot—Bidding Smartest, not Hardest
We’ve all been there in our accounts—keyword isn’t performing well, and its at position four on average, lets throw money at it until it stops being such a pain. SMART! Then dust off your hands, and go back to the Bieber vid you were secretly watching (we know you do, we can see your queries). But then tomorrow comes around, and hey hey, the average position is way up! Yes! But … [Read more...] about The Sweet Spot—Bidding Smartest, not Hardest
Whaddya’know Wednesdays: Testing Ad Copy For PPC Success
Writing creative ad text can be a daunting task to super analytical PPC Managers. But, it's important to refresh and continue to test your ad copy. In the long-run, it'll improve your CTR. As you know, a better CTR is a better QS and a lower CPC! If you're feeling some writer's block and don't know where to start, watch as Kayla Kurtz shows how to make Cranky Carl's ad text … [Read more...] about Whaddya’know Wednesdays: Testing Ad Copy For PPC Success
How To Prepare A Landing Page Report In Excel
So, you've been testing landing pages like a good little PPC Account Manager should. Good job! But, now what? How do you tell which is doing the best? How do you present this to your boss/client? Prepare a landing page report in Excel--duh! Don't worry, Jessica Cates is going to show you exactly how to do it. You'll be on your way to showing the results of all your hard work … [Read more...] about How To Prepare A Landing Page Report In Excel
Lead Gen Comes to LinkedIn
The crew at PPC Hero knows the trick to the PPC trade can sometimes lie in the use of 2nd and/or 3rd tier search engines. Why? Generally speaking, they’re already targeted in some way to your core audience (think Shopping.com for Ecommerce sites) and there’s usually less competition (think cheaper clicks). Back in January, Linkedin took their advertising platform out of beta … [Read more...] about Lead Gen Comes to LinkedIn
How To Use MSN adCenter’s Desktop Editor
You newbies have asked for it, and here it is! A video over-view of the MSN Desktop Editor and how to use it. Felicia takes you through and shows you what does what, how to upload excel worksheets into it, and how to fix it when you upload the wrong thing. This video isn't for the PPC Expert, but if you're new to PPC or even just new to MSN--this is the video you've been … [Read more...] about How To Use MSN adCenter’s Desktop Editor
3 Easy Ways To Prep Excel Worksheets For The AdWords Editor
Excel by itself can be a beast to tame, but add that to needing to use it to prepare uploads for the AdWords Editor, and you've got Cerberus on your hands if you don't know what you're doing. This week, Dave Rosborough shows us by example three easy tips in preparing an Excel worksheet for uploading to the AdWords editor. https://www.youtube.com/watch?v=hk9maHj_EX4 … [Read more...] about 3 Easy Ways To Prep Excel Worksheets For The AdWords Editor
PPC Ad Copy Writing For Beginners
You asked for it—we responded. A recent response to our “What to write next survey” brought the topic of “Ad copy writing for beginners.” So, while sitting here at the offices of PPC Hero, I decided to take a break from writing ads and address this request, although I was tempted to write about some of the more obscure survey requests. And by obscure, I mean WTQ irrelevant, … [Read more...] about PPC Ad Copy Writing For Beginners
Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
MSN's adCenter can be a mysterious land of the unknown if you've been focusing all your efforts in Google. Many accounts start out this way and then work their way into MSN. If you've just recently moved into adCenter, or you find yourself struggling with your adCenter accounts, we've got some awesome blog articles and a videos for you to check out, and Dave even did a couple … [Read more...] about Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
