This is the sixth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide actionable advice for anyone looking to improve their ad copy. Before an ad can do … [Read more...] about Visual Striking Photos: Beyond Head Shots of Pretty Women
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“What the Query?!” – A Wayne’s World Tribute
So we’ve been writing these WTQ posts for a few months now, and while it is funny to wonder what the heck people might have been thinking when typing them in…I have to admit, I can relate to these quirky people who query things that make you say “Ex-squeeze me? Baking powder?” But I think that if we were all honest with ourselves, we’d be able to admit that we’re all just a … [Read more...] about “What the Query?!” – A Wayne’s World Tribute
PPC Hero Celebrates National Race Your Office Chair Day
The PPC experts here at Hanapin Marketing take a break from their busy work schedules to celebrate National Race Your Office Chair Day. Hilarity and office rivalries follow! https://www.youtube.com/watch?v=j6wLcoU6vaY Check out the rest of our PPC Hero video blogs! … [Read more...] about PPC Hero Celebrates National Race Your Office Chair Day
Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
On this week's Whaddya'know Wednesdays, our weekly expert, Bryan Watson, gives us four reason why every business should have a Google Place Page. If you'll remember, Amber delved into this topic a bit way back in 2009, but a lot has been going on since then! With mobile growing like crazy and more people searching for their information online than in telephone books--It's time … [Read more...] about Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
Whaddya’know Wednesdays (Redbop edition): Side vs. Top Segmentation Hack
Every third Wednesday of the each month, we have a company-wide training day called Redbop. That stands for Research and Development Best Practices. It's a day where we all get together to teach and learn with each other. It's just one of the ways we stay so on top of our PPC game! So, this week's Whaddya'know Wednesday is a special Redbop edition (which will actually come out … [Read more...] about Whaddya’know Wednesdays (Redbop edition): Side vs. Top Segmentation Hack
Hanapin Marketing’s Predictions for the Future of PPC
What's the future of PPC advertising? Our staff of experts here at Hanapin Marketing got together to make a video blog about our predictions for the future of PPC in the next 5-10 years. From being able to buy what an actress is wearing on television, right from the television, to having Google chips implanted in our heads--it's clear the staff is not short on … [Read more...] about Hanapin Marketing’s Predictions for the Future of PPC
Whaddya’know Wednesdays: 6 Tips for Successful Ad Writing
Ad metrics got you down? CPL coming in way over goal for your ads, but not your keywords? Maybe you just aren't getting any clicks at all! Well, this week's Whaddya'know Wednesdays expert, Felicia, has 6 tips for you that should help turn that ad performance right around. After implementing these best practices in your ads, you should be on your way to smooth sailing in … [Read more...] about Whaddya’know Wednesdays: 6 Tips for Successful Ad Writing
Whaddya’know Wednesdays: 5 Easy Ways to Get Your PPC Account Out of the Gutter
Your metrics are all over the place, your goals seem far away, and you feel like your optimizations are getting you nowhere: your account is in the gutter! Never fear, this week's Whaddya'know Wednesdays expert, Sarah Stup, is here to help! She's got 5 simple optimizations to make that can really turn your PPC account around. So take a deep breath, count to ten, and click play … [Read more...] about Whaddya’know Wednesdays: 5 Easy Ways to Get Your PPC Account Out of the Gutter
Keyword Match Types: The What and Why
Keyword match types are not a one size fits all kind of deal (like stretchy pants). Instead, all three can be utilized together, or separately, depending on your PPC strategy and/or business type. Each match type has its own set of benefits, as well as drawbacks, but when utilized together effectively, it can give you great results. So, in the following paragraphs, the six … [Read more...] about Keyword Match Types: The What and Why
Dealing With Google AdWords and Analytics Data Discrepancies
A few months ago I wrote a guest post for Portent Interactive about the data discrepancies between Google AdWords and Analytics. It's still something I deal with every day when trying to analyze and make account decisions and I wanted to share this post with our readers. In a touching speech by President Jack Nicholson, he asks alien invaders “Why can't we work out our … [Read more...] about Dealing With Google AdWords and Analytics Data Discrepancies
Whaddya’know Wednesdays: Quality Score
Quality Score is sometimes seen as this mysterious force that affects your AdWords account without any way to manipulate it directly. You certainly can't pay for a better QS--you can only raise it by optimizing your account to do so. In this first installment of "Whaddya'know Wednesdays", we cover some of the lesser known facts about this mysterious … [Read more...] about Whaddya’know Wednesdays: Quality Score
Local Online Ads Made Easier with Google AdWords Express
Google has officially announced the introduction of AdWords Express this week, much to the delight of local advertisers who have been waiting since October to get their hands on it! So what is this AdWords Express? Here’s a video Google published to help new users understand the service: Basically this is a simpler, easier-to-start version of AdWords for local business owners … [Read more...] about Local Online Ads Made Easier with Google AdWords Express
