Happy Halloween loyal PPC Hero readers! I hope its full of chills and thrills :o ... As for myself, I always manage to channel my inner child and go all-out for Halloween, good times! Enough chit-chat, here's our PPC roundup for the week. We were having discussions about optimizing some ad groups for a client and the topic of breaking keywords up by match type came into the … [Read more...] about PPC News Roundup for October 31st, 2008
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PPC News Roundup for September 3, 2008
Using multiple campaigns to break up your PPC efforts is generally a smart principal that we adhere to. Nikki Kuhlman over at JumpFly reminds us why this is a good idea to consider in your pay-per-click strategies. You may already be well aware of this technique, but a refresher never hurts! The folks over at semvironment have noticed an interesting phenomenon with Yahoo … [Read more...] about PPC News Roundup for September 3, 2008
