After decades at the top, seismic transformations to the way the internet is accessed means Google's position as the gatekeeper of the internet is looking increasingly vulnerable. In this comprehensive study Ann Stanley, CEO of Anicca Digital, explores the ways you can expect some of these changes to affect your site traffic, and how you can pre-emptively adapt to reduce their … [Read more...] about Reducing Your Dependency on Google Traffic – Part I: Social Search
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Google Marketing Live: New AI Features Coming to Search, Shopping, Pmax and More
AI-enhanced and AI-powered advertising is coming, and nothing will stand in its way. At its recent Google Marketing Live conference, the search giant unveiled a gaggle of new AI features set to roll out across its advertising suite over the near weeks and months. How many times can we say "AI" in an opening paragraph? If the newly announced products, tools and add-ons have … [Read more...] about Google Marketing Live: New AI Features Coming to Search, Shopping, Pmax and More
Advanced Google Ads Techniques To Master In 2024
We’re nearly halfway through 2024, and already we PPC heroes have experienced a plethora of changes to get our heads around. How can we cut through the noise and focus on the specific tactics that will make an impact for the better? Today we’ll take a look at a few advanced Google Ads techniques tips and tricks to master in 2024 - everything from making account management … [Read more...] about Advanced Google Ads Techniques To Master In 2024
What’s the difference between Performance Max and Performance Max for Retail?
Google has recently changed the name of standard Performance Max to Performance Max for online sales or lead generation and Performance Max Retail to Performance Max for online sales with a product feed. A rose by any other name might still smell as sweet. But even as they’ve stayed the same species how do these two roses within Google Ads’ garden differ? Performance … [Read more...] about What’s the difference between Performance Max and Performance Max for Retail?
Power up your Demand Gen campaigns with new AI features
Demand Gen campaigns were brought out last year by Google. Their purpose was to allow advertisers to “to help put your potential customers into a purchase mindset,” while they’re engaging with more visual and immersive digital platforms, including YouTube, Discover and Gmail. Unlike the majority of Google’s ad inventory which are based on locating, identifying and … [Read more...] about Power up your Demand Gen campaigns with new AI features
A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now re-branded as Google Ads, it stands as a colossus, shaping the way businesses reach their target audience online. If you're your looking for a guide on how to use Google Adwords to … [Read more...] about A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
Competitor Monitoring: 7 ways to keep watch on the competition
George Prodanov is the Head of Paid Media at Love Energy Savings - the UK's leading utilities marketplace. Competitor monitoring is a key ingredient of marketing. An understanding of how your rivals go about customer acquisition and retention can inform your own marketing strategy, as well as help you navigate the business landscape more effectively. Digital marketing … [Read more...] about Competitor Monitoring: 7 ways to keep watch on the competition
Google ad safety report 2023: Google blocked 5.5 billion ads last year
Google Ads annual safety report reveals year-on-year rise in scams and fraud; growth in generative AI enforcement against malicious advertising Google Ads have released their 2023 Safety Report and it makes for interesting reading. Well, it makes for reading. The tl;dr headline takeaways are all in the areas you'd expect: This last one, while perhaps not as sexy (to … [Read more...] about Google ad safety report 2023: Google blocked 5.5 billion ads last year
Mastering Lead Generation in Paid Search Advertising
Are you ready to take your paid search game to the next level? As an experienced paid search marketer, you understand the importance of lead generation. You will know it can drive tangible results for businesses. But how do you optimize your paid media efforts to maximize lead generation? In this blog post, we'll dive into practical insights and expert tips. Mastering lead … [Read more...] about Mastering Lead Generation in Paid Search Advertising
5 Ways to Make the Best of the Five Latest Google Ads Features
With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today's time due to the pandemic shifting most business operations online, PPC marketing's history dates back to early 2000 when Google launched the initiative AdWords. Google's advertising platform has evolved over the … [Read more...] about 5 Ways to Make the Best of the Five Latest Google Ads Features
How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media
Social media is one of the most powerful weapons brands and marketers have at their disposal. It’s free to post your content and with the right profile, your reach can put you in touch with millions of people around the world. But social media brand awareness success doesn’t happen by accident, it takes a dependable approach and a considered strategy. Let’s look at why and … [Read more...] about How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media
7 Short-Form Video Trends to Up Your Marketing Game
Do you often find yourself scrolling through TikTok videos or Instagram reels? Let’s face it. Short-form videos are incredibly popular right now, outperforming most other content on social media. Thanks to its popularity, there are many short-form video trends making the rounds on various social media platforms. With so many video formats and trends, it can be sometimes … [Read more...] about 7 Short-Form Video Trends to Up Your Marketing Game
