Kirk Williams

Kirk started ZATO, his PPC micro-agency in 2011, and was named the 3rd Most Influential PPCer in the world by PPCSurvey.com in 2025.

Kirk is known for his international conference sessions on Shopping Ads and PMax campaigns, his book Ponderings of a PPC Professional, YouTube channel: Merchant Center Mastery, and his TEDx talk on Redefining Business Success (Stop the Scale).

Kirk currently resides in Billings, MT with his wife, 6 children, road bikes, LEGO sets, AMGs, Taylor guitars, books, and probably not as much sleep as he should be getting.