Tom McCarron

Tom McCarron is Head of Academy at performance marketing agency Merkle | Periscopix based in London, UK. He’s specialised in pay per click marketing for 5 years and now leads the agency’s PPC training team – ‘The Academy’. Working across hundreds of client accounts in a wide range of sectors, Tom oversees the development of internal training ensuring that new recruits grow into fully fledged PPC experts. He studied Consumer Psychology before stumbling upon PPC and has been hooked ever since. He’s previously spoken about PPC at King’s College London, UCL, and Cass Business School.