Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign!
Continue Reading Competitor RLSA: Stay Top of Mind for Site Visitors
A Closer Look at AdWords Smart Bidding
Take a closer look at 4 of the newest smart bidding options in AdWords. Save some time this holiday season by trying them out for yourself!
Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Google’s new promotion extension is on its way to becoming one of the best ad extensions in an ecommerce PPC advertiser’s toolbox.
Continue Reading Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Google Introduces Parallel Tracking to Speed Up Landing Pages
Explore how Google's parallel tracking will help avoid delays and create better user experiences by getting visitors to your landing page faster!
Continue Reading Google Introduces Parallel Tracking to Speed Up Landing Pages
Why Brand Ad Campaigns Are Important
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.
Data Driven Attribution: The Future for PPC?
Explore why you should consider using data-driven attribution in Google AdWords and start using attribution models to your advantage.
Continue Reading Data Driven Attribution: The Future for PPC?
Google, Signature Cocktails, And Audience Labs
Gain an understanding of the data Google collects on audiences and how it's used to create a foundation for successful PPC campaigns.
Continue Reading Google, Signature Cocktails, And Audience Labs
How To Evaluate Your PPC Ad Rotation Settings
Learn what options you have for PPC ad rotation and how to quickly identify opportunities.
Continue Reading How To Evaluate Your PPC Ad Rotation Settings
AdWords Text Ads Automatically Changing To Responsive Ads On GDN
Learn about the changes between text ads and responsive ads, how to check your ads and get best practices for using responsive ads.
Continue Reading AdWords Text Ads Automatically Changing To Responsive Ads On GDN
The Greatest PPC Comeback of All Time?
Attention football fans! Take a journey with Lauren as she walks through a PPC comeback story including football metaphors!
Google Announces Ecommerce Partnerships For Shopping
Google's new Merchant Center partnerships with BigCommerce, PrestaShop, and Magento make creating and maintaining Shopping campaigns easier than ever.
Continue Reading Google Announces Ecommerce Partnerships For Shopping
How To Improve AdWords Remarketing Performance With Advanced Strategies
Learn how to create custom list segments using Analytics and AdWords along with the different ad types to stay in front of your audience.
Continue Reading How To Improve AdWords Remarketing Performance With Advanced Strategies
