Aside from poor performance, being too reactive is my primary concern in client/PPC manager relationships. I want to initiate conversations and present new ideas to my clients. I welcome client ideas and suggestions but they should expect that I will...
Breaking: Upcoming Changes to AdWords’ Policies
Google has sent a mass e-mail to advertisers stating they are going to be changing their advertising policies in September. Do not fret too much as Google explains the new policies to be “more user-friendly.” Google lists the three main...
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Assessing the Impact of Image Extensions
Google first announced image extensions in beta in June 2013, providing an exciting opportunity for advertisers to include visual content directly in text ads. Playing off Product Listing Ads (PLAs), which have produced great click-thru and conversion rates for many advertisers,...
Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series
Do you want to learn more about the best practices when dealing with Google AdWords? Well, start taking notes. Google and Search Engine Land have worked together in order to give you the opportunity to read up on the latest...
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Now Accepting PPC Hero Guest Bloggers
Hello PPC Heroes and Heroines! As we grow our writing team we are also looking for guest bloggers. If you’ve ever been interested in writing for PPC Hero now is your chance. These are the qualities we’re looking for in...
Excel PPC Heat Mapping 101
Spreadsheets are hard. For the uninitiated, diving in to an Excel file can be a daunting task. Make it easier on yourself with conditional formatting!
Google Introduces “My Business”
Today on Inside AdWords, Google introduced "My Business". My Business offers a new, free way for businesses to connect with their customers. All sorts of companies can reach their customers through Google by utilizing this new program.
One Million Ways to Define a Conversion: The A-Z Guide
Did you know that there are currently twenty-seven different columns containing the term "Conversion" in the AdWords interface? Were you also aware that they all have a different definition?
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Yes or no? Reasons for Restructuring Your PPC Account
Deciding to restructure an account is one of the toughest decisions a paid search manager has to make. We often inherit accounts that were not built employing best practices, making account management an overly cumbersome and hard to manage process...
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How to Keep Your Broad Match Keywords in Check
Broad match keywords can be a fantastic way to increase your traffic and conversion volume. They can also be a fantastic way to light a pile of money on fire if you’re not careful. This week, we’ve shared with you...
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Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More
For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd “Step Inside AdWords” presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing...
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Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo
Join us today at 11:45 AM EST for coverage of Google’s AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last...
