“Averages lie.” I had a few statistics courses back in college with a professor who was fond of saying that. Seems like he might’ve gotten that turn of phrase from someone else, now that I think about it. This is...
No CRO? No Problem: WordStream’s Landing Page Grader
There’s a universal truth in PPC– if you have a terrible landing page, you’re gonna have a bad time. Your ads could be stellar, your keywords laser-focused, and your bids perfectly calibrated against your competition… and none of it will...
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How to Catch an Affiliate Red-Handed in PPC
It’s important to understand that in PPC, you’re often part of a bigger picture than you realize. Whether in-house or agency, there are many moving parts– external non-Google display buys, social networking, old media advertising, SEO, webinars… the list is...
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A Crash Course in Excel URL Generation
Generating destination URLs can be a pain. Depending on your tracking requirements, a destination URL can be as simple as copying your display URL… or it can stretch on in an unending parade of UTM parameters, category IDs, and referral...
How to Pitch Bing Like a Champion
Bing, love it or hate it, can be an invaluable platform for anyone looking to make the most of his or her PPC budget. If you're waiting for the perfect argument to come along and convince you (or your boss)...
How Auditing Placement Data Cut CPA’s by 67%
To most folks, finding (non-Remarketing) success on the Display Network can be an elusive goal. This vast conglomeration of partner sites can, without proper management and restraint, place your paid advertisements in front of just about anyone, anywhere. They’ll usually...
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The Top 10 PPC Hero Posts of 2013
2013 was kind of crazy. With the introduction of Google’s Enhanced Campaigns, the continued ascendance of Google Shopping/PLAs as an all-important factor in today’s digital strategy, and a steady stream of new features implemented across Google/Bing/who knows where else, we...
The 15 Ad Networks to Use Instead of AdWords
For a newer article on this topic visit: 10 Alternatives To Google And Facebook Ads For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well...
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Boost Your Remarketing Performance With AdWords & YouTube
October’s almost over, and with it another Redbop has come and gone. This month, my task (along with Carrie Albright) was to educate the team on how to leverage your video content to improve account performance. And in this case,...
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3 Tips to Troubleshoot Your Lead Quality
This week on PPC Hero, we’re all about the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Today, I’m going to share with a you a few pointers on how to troubleshoot where your bad leads...
New Target ROAS Bidding In AdWords
Just in time for holiday season Google announces the roll-out of Target ROAS (Return On Ad Spend) bidding in AdWords. This recent release is part of the flexible bidding strategies suite and ongoing initiatives to improve real-time bidding in AdWords....
6 Excel Tricks to Save Your PPC Life
It comes as no surprise to most of you, but we get a lot of mileage out of Excel in PPC. Seeing as how the AdWords and Bing Editors are capable of accepting spreadsheet uploads, and how each interface can turn out...
