Google announced yesterday the release of the new Estimated Total Conversions for search ads in AdWords. This first part of the release, cross-device conversion tracking, will help provide advertisers with estimates on how AdWords search performance influences conversions for businesses...
Continue Reading AdWords Cross-Device Estimates. Good or Bad?
Why hello offline conversions in AdWords, where have you been all my life? Optimizing lead gen accounts in AdWords just got a little sweeter with the release of the new AdWords Conversion Import feature. The Conversion Import feature allows advertisers...
Continue Reading Optimize For Offline Conversions With New AdWords Conversion Import Feature
Whenever I talk to people about PPC and what I do, I’m always quick to mention the paradoxical nature of the job. It requires you to be “patiently urgent” – always balancing your immediate deadlines for implementing new ads/keywords or...
Continue Reading 4 Easy Ways to Watch Your Account Without Going Crazy
AdWords has done it again with the release of another amazing new report that will allow online marketers to analyze and optimize your paid & organic search traffic directly in AdWords. The data is pulled via Webmaster tools and populated...
Continue Reading PPC & SEO Unite with the New Paid & Organic Report in AdWords
Some of my favorite topics on this blog deal with case studies analyzing account performance in painstaking detail. It makes sense – this is an intensely data-driven line of work, often requiring hours of analysis. But it’s important that we...
Enhanced Campaigns have been pretty controversial, as I’m sure you’re aware. While some of us here at PPC Hero have experienced some success due to the massive influx of mobile traffic, others are still wrestling with the total loss of...
Continue Reading Do Mobile Preferred Ads Actually Prefer Mobile?
It’s series week on PPC Hero, and for July that means we’re all about finding you ways to save time and money on PPC. Whether that means a lightning-quick account audit or some time-saving techniques to streamline the dreaded ad...
Continue Reading Build Out Your Account With 3 Time-Saving Tips
Remarketing is, hands down, one of the most powerful tools available to us in PPC. So it can be a little surprising when we get asked “Does Remarketing really work, or is it just annoying your potential customers?” That doesn’t...
Continue Reading Does Remarketing Work, Or Is It Just Annoying?
Determining the overall success of a Display campaign can be difficult. While we can tell whether or not it’s been a success for us in the limited context of our own accounts, we’re often left stumbling in the dark when it...
Continue Reading Benchmark Your Display Campaigns with Google’s New Tool
Account expansion can be a tricky business. That's why this week, we're all about teaching you some of the ways you can make your accounts (and profits) grow. Last week, we wrote about best practices for long tail keywords. Today, we're...
Continue Reading 4 Keyword Research Tips To Grow Your Account
A great long tail keyword is one of the prized possessions in PPC. If you've found an awesome keyword that no one else is using, you can make a lot profit in running unopposed. But there's a question I've always...
Continue Reading Chasing the Long Tail: How Long Should Your Keywords Be?
Negative keywords are an essential part to any PPC campaign. Combing through Search Query Reports to exclude the irrelevant, poor-performing, and occasionally bizarre query is probably one of the highlights of my week.
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