PPC Hero he has 4 simple steps to increase display network traffic, plus the time on his hands to take care of some office “chores.”
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Why and How You Should Rethink Ad Writing and Bidding Strategies
Specifically, this blog post will deal with two recent changes Google has made to ad formats: the capitalization changes made to display URLs, and the recent change made to ad headlines in the top three ad spots above the organic...
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Google Voice and Adwords Combine
Many advertisers have run into this common problem—you can’t track the impact that your Adwords campaigns have on sales more than through the amount of clicks that your ads are getting
Utilize the Google Search Partner Network to Increase Your PPC Performance
We often discuss the search network and content network distribution within Google AdWords. However, we have not explored AdWords’ third distribution channel: Google Search Partners. Today, we will discuss the these Google Search Partners are, how they effect your PPC...
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Learn How Google’s Newest Quality Score Update Will Affect Your Accounts
Last Thursday, Google announced their newest round of improvements to the AdWords Quality Score. Yet another line of detail to keep all of us PPC advertisers on our toes! At its simplest form, this Quality Score update removes the “influence...
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Say Goodbye to the Google Site Stats Logo – If You Want
Last week Google officially announced a change to the AdWords conversion tracking platform. The often times unnecessary and unattractive Site Stats Logo is now optional. When Google first pushed this logo on us, it was a required feature. Each time...
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Google Is Reshuffling the AdWords Deck Again: Prepare For Another Quality Score Update
Late last week, Google announced another round of changes for their Quality Score system. Be prepared to say goodbye to “inactive for search” and “minimum bids” with this update. According to Google, the end goal of this change is to...
Has Google’s Display URL Policy Affected You Yet?
Hat-tip to Stuart Brown for the “Google is a Giant Robot” Image Back in February we announced Google’s intention to change their Display URL policy. Well, more accurately, their intention to strictly enforce policies they’ve had for some time! In...
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